The Year of Indigenous Tourism

In November 2019 Premier Annastacia Palaszczuk declared 2020 the Year of Indigenous Tourism (YOIT), and due to the impacts of COVID-19, it has been extended into 2021.

Three key partner organisations are leading the YOIT - Tourism and Events Queensland (TEQ), the Queensland Tourism Industry Council (QTIC) and the Department of Tourism, Innovation and Sport (DTIS). The YOIT is supported by a $10 million commitment from the Queensland Government to create tourism jobs for Indigenous Queenslanders and to position the state as the nation’s leader in Indigenous tourism.

TEQ’s Strategic Plan 2020-24 identifies an increase in Indigenous participation in tourism and events will be celebrated through the YOIT. TEQ will support the YOIT by delivering activities in partnership with government and industry to showcase Queensland’s Aboriginal and Torres Strait Islander tourism offerings and experiences.

1. YOIT Festivals and Events Fund

A $200,000 YOIT Festivals and Events Fund to provide strategic support to grow existing events and festivals that showcase Aboriginal and Torres Strait Islander Culture in 2021. Events should demonstrate their ability to achieve one of the following objectives:

    • Generate local economic activity and development in the host destination
    • Attract external visitation to the destination
    • Drive social and community outcomes for the host destination
    • Enhance the profile and appeal of the host destination

2. Opportunity

Events are invited to apply for up to $25,000 (excl. GST) to support initiatives that aim to support and grow existing Indigenous events and festivals. Events should demonstrate their ability to achieve one of the fund’s objectives.

Examples of initiatives that can be funded through the YOIT Festivals and Events Fund include, but are not limited to:

    • Marketing initiatives
    • Strategic plan development
    • Engagement of short-term specialised personnel
    • Hire of temporary infrastructure
    • Transport—bus/coach/ferry hire if reasonable and integral to the project
    • Initiatives for the betterment of the overall event experience (eg. interpretive/information signage/installations)
    • Event program initiatives (eg. bands and musical accompaniments, speakers, artists, performers and other fees associated with securing event talent and content)

2.1 Provisions

  • The YOIT Festivals and Events Fund allows for up to $25,000 (excl. GST) for each eligible event.
  • Funding request must be between $10,000 and $25,000. The funding request must be no more than 25% of total cash expenditure. For example, for a $10,000 funding request the minimum cash expenditure would be $40,000 ($40,000 / $10,000 *100 = 25%)
  • Events must be in at least their second year and showcase Aboriginal and Torres Strait Islander culture.
  • Events may only apply for funding for one iteration of the event.
  • In the case that events who apply for funding, are not successful in their application, distribution of the residual funds will be at TEQ’s discretion.
  • Funds will be administered by TEQ in accordance with the Terms and Conditions.
  • Funding uses, measures and targets will be defined in the letter of offer/contract.
  • Events will be required to provide TEQ with a completed Acquittal Form upon delivery of the event via SmartyGrants.
  • Events must be supported by the RTO and/or local Council (can be in-kind, financial or letter of support)

2.2 See below for suggested eligible and ineligible funding uses:

Eligible Funding Use

  • Marketing initiatives
  • Strategic plan development
  • Engagement of short-term specialised personnel
  • Hire of temporary infrastructure
  • Transport—bus/coach/ferry hire if reasonable and integral to the project
  • Initiatives for the betterment of the overall event experience (eg. interpretive/information signage/installations)
  • Event program initiatives (eg. bands and musical accompaniments, speakers, artists, performers and other fees associated with securing event talent and content)

Ineligible Funding Use (including but not limited to)

  • Insurance and legal costs
  • Capital or core operational costs
  • Prize money
  • Sanctioning fees

3. Application Process 

The funding round will open 15 December, 2020 and close 1 June, 2021 or until the funding allocation is exhausted. Distribution of funds will be at TEQ’s discretion. Events must be staged by 31 December, 2021. 

3.1 Status of Event Organiser

The applicant must have an Australian Business Number (ABN) and be either a Corporation registered with ASIC or an Incorporated Association or Queensland Government body or other body corporate. Applications from individuals will only be accepted at the absolute discretion of TEQ.

3.2 Event Profile Baseline

The applicant must be able to demonstrate the historical size of the event in terms of:

  • Audience
  • Spectator numbers
  • Participant numbers, and/or
  • Media profile

3.3 Event Growth Potential

The applicant must be able to demonstrate the capacity of the event to grow the event against the baseline.

3.4 Promotion

The event must be listed with the Australian Tourism Data Warehouse (ATDW) and evidence of this listing must be submitted with the application.

3.5 Financial Stability

The level of confirmed cash and in-kind support from community and corporate organisations, other sponsors, Local Councils and RTOs The financial viability of the event, including the strength of the budget and the management and financial skills of the event organisers. Preference will be given to applications that demonstrate a balanced budget.

3.6 Social and Community Benefits

The extent of social enrichment and potential benefits to the local community brought about by the event.

3.7 Development and Sustainability

The extent to which the funding will assist with the enhancement and development of the event.

3.8 Tourism

Event timing – whether the event intends to complement other events or attract visitors in off-peak tourism periods Visitor potential – the extent to which the event will attract intrastate visitors and increase their length of stay

3.9 Media and Marketing

The potential of the event to raise the profile of the destination through media coverage. The strength and extent of the marketing strategy.

4. Lodgement of Applications

The application should be lodged via SmartyGrants with a minimum window of three months lead time to utilise funding to help develop and grow the event in line with the objectives of the program (if your event is being staged within a three month window of submitting an application, please discuss with TEQ prior to applying). 

SmartyGrants is an online grants administration platform. Applicants will need to create a free SmartyGrants account to apply for the program. For help using SmartyGrants, please review their Help Guide for Applicants and Applicant Frequently Asked Questions.

5. Assessment of Applications

Applications will be assessed by TEQ representatives based on the ability to meet the objective of the YOIT Festivals and Events Fund (i.e. to provide strategic support to grow existing Indigenous events and festivals that showcase Aboriginal and Torres Strait Islander Culture). It is essential the project aligns with one (or more) of the outcomes below:

  • Generate local economic activity and development in the host destination
  • Attract external visitation to the destination
  • Drive social and community outcomes for the host destination
  • Enhance the profile and appeal of the host destination

If the proposed project does not align with any of the outcomes above, the application may be deemed ineligible (please discuss with TEQ prior to applying).

Each application will be assessed in line with the eligibility and assessment criteria. Applications may be verified with relevant organisations such as landowners, Regional Tourism Organisations and local councils. The application is also subject to due diligence checks.

6. Variation and Acquittal of Funds

TEQ must be advised of any changes to the Event in advance of activity taking place.

An acquittal form must be completed to formally acquit the YOIT Festivals and Events funding. The acquittal should be submitted with the results and learnings recorded against each measure.

Events should submit their acquittal via SmartyGrants within eight weeks of the delivered event.


APPLY NOW - click to apply for the YOIT Festivals and Events Fund 


Questions

If you have any questions about the application process, please contact TEQ's events team on (07) 3535 3535 or via email at events@queensland.com