Storytelling Workshop - Cape Hillsborough and The Hibiscus Coast

09 May 2017 04:00 PM - 09 May 2017 06:00 PM

Seaforth Bowls Club

'Nature' is a core Hero Experience for the Mackay region, and central to the region’s tourism brand. Since the inception of the Mackay. Nature Reserved brand, the Cape Hillsborough sunrise experience has been featured across print and digital platforms including Instagram, Facebook and Twitter. 

The promotion of this experience has led to unprecedented interest in the Mackay region, with travellers from across the globe making their way to Casuarina Beach. Sunrise with the wallabies on the beach often features on their bucket list. 

TEQ, in partnership with MTL, Rio Tinto - Hail Creek Mine and Dalrymple Bay Coal Terminal are delivering a new program to influence a shift for this experience from being a short-term photo opportunity to a half, full and/or multi day experience encompassing time spent immersing in the variety of experiences/attractions available in the area, with the ultimate goal of keeping visitors in the Mackay region for longer. 

What is the Cape Hillsborough and Hibiscus Coast Experience Development Program?

The overall aim of the Program is to assist tourism operators to enhance the visitor experience through the delivery of engaging, entertaining and memorable experiences and exceptional product offering. By sharing stories and delivering exceptional experiences, tourism operators play a key role in influencing visitors to extend their length of stay, increasing visitor expenditure and encourage repeat visitation.

The program encompasses three key deliverables:

  • A Business Mentoring Program;

  • The creation of a brochure and map to promote the area to visitors; and

  • A Storytelling Workshop and Mentoring Program with renowned interpretation expert, Russell Boswell from Savannah Guides. 

Cape Hillsborough and Hibiscus Coast Storytelling Workshop

Facilitated by Russell Boswell from Boz Oz this workshop will provide your business with insights and practical steps to discover, develop, deliver and share stories with your guests. The workshop offers hands on learning and practical industry examples and covers:

  • How you can use storytelling within your tourism business
  • What makes a great story
  • What stories best connect with your guests; and
  • How to use different storytelling techniques to capture the imagination and attention of your guests

If you’ve ever wanted to become a better story teller and improve your visitor experience, this is a program not to be missed!  

 ‘Tell stories that your visitors will want to share with their friends and family when they get back home, or even better on social media’

Storytelling Mentoring Program 

Following the Storytelling Workshop, TEQ, MTL, Dalrymple Bay Coal Terminal and Rio Tinto - Hail Creek Mine are offering up to ten tourism businesses the chance to participate in a complimentary one-on-one mentoring session with workshop leader, Russell Boswell (by phone).

All mentoring sessions will be held in the weeks following the workshop and will provide operators with the opportunity to talk about their learnings, further develop their unique 'story' and how they may implement storytelling in their business for an exceptional visitor experience. 

To register your interest in participating, please RSVP for the workshop. Included in the registration is an online Expression of Interest  to participate in the Storytelling Mentoring Program.  

Expressions of Interest will be assessed and operators will be notified if they have been accepted into the mentoring program by 15 May 2017. 

Further event details


To register for the Cape Hillsborough and Hibiscus Coast Storytelling Workshop and to express an interest in participating in the Storytelling Mentoring Program, click here

Further event details

For more information, please click here


Partnerships Specialist, Southern Queensland

Tourism and Events Queensland
Megan Swords

Phone: +61 7 3535 5230

Tourism and Events Queensland

Phone: +61 7 3535 5230