QTIC Domestic Marketing webinar
OnlineCOVID-19 has significantly disrupted many of the assumptions and tools that business leaders rely on for decision-making, and therefore a solid framework for action and moving forward is essential. Four key business activities have been identified to help Queensland tourism businesses to prepare for reopening and to be competitive in a primarily domestic market for 2020/21 including: pivot products and innovation, develop trade and new distribution channels, and review and modify existing marketing and promotional strategies.
The 2020-2021 Queensland Tourism Industry Business Capability Development Program will offer a two-stage program.
Stage One - Whole of State Webinars
Four webinars will take place once a week from mid July to mid August 2020 and will be available to all tourism, travel and hospitality operators across the state. Webinars facilitated by Sofie Formica, tourism and media identity:
Webinar four - Domestic Marketing:
- Business development and promotions
- Online engagement
- Creating content and messaging
- Facilitated by Sofie Formica, tourism and media identity
Delivered by Success Matrix
- Amanda Kruse, Director of Success Matrix
- Liz Ward, CEO of Tourism Tribe
- Krista Hauritz, Director of Krista Hauritz Tourism & Events
Stage Two - One-on-one Online Coaching
Four sessions of 60 minute one-one-one online coaching sessions will be available to eligible tourism and hospitality businesses that have participated in or viewed, one or more of the four webinars.
Coaching is tailored to individual businesses to provide ongoing support and resources and build on information shared in the webinars.