The Best of Queensland Experiences Program is an innovative program that guides the Queensland tourism industry to deliver exceptional customer experiences, create positive word of mouth, help attract more visitors, grow expenditure and increase market share.
The program has been developed in partnership with the state's Regional Tourism Organisations, the Queensland Tourism Industry Council and the Department of Innovation, Tourism Industry Development and the Commonwealth Games. It identifies and recognises experiences that best bring the Queensland story to life and consistently deliver a high-quality visitor experience.
The program is based on an independent set of criteria that incorporates online customer reviews, responds to consumer expectations and reflects industry best practice.
All operators in the program receive a personalised bench-marking report, allowing them to celebrate their successes and continually deliver exceptional experiences.
The Best of Queensland Experiences are assessed on an annual basis.