Best of Queensland Experiences Program

The Best of Queensland Experiences Program is an innovative program that guides the Queensland tourism industry to deliver exceptional customer experiences, create positive word of mouth, help to attract more visitors, grow expenditure and increase market share. 

The program has been developed in partnership with the state's Regional Tourism Organisations, the Queensland Tourism Industry Council and the Department of Tourism, Innovation and Sport. It identifies and recognises experiences that best bring the Queensland story to life and consistently deliver an exceptional customer experience. 

The program is based on an independent set of criteria that incorporates online customer reviews, responds to consumer expectations and reflects industry best practice. 

All operators assessed in the program receive an individual report providing valuable insights on consumer perceptions of their experience and how to improve the delivery of customer experiences in order to drive business performance. 

The Best of Queensland Experiences are assessed on an annual basis.