How will the Program help Queensland?
The Best of Queensland Experiences Program encourages all Queensland operators to exceed consumer expectations and deliver exceptional experiences, ensuring that every visitor leaves as an advocate for Queensland. This will create a strong, positive reputation for Queensland through word of mouth, leading to more visitors, expenditure and market share.
A tourism industry perspective
We interviewed Eloise from Great Keppel Island Hideaway, who tells us about the importance of their focus on the customer experience and how working with their RTO has played a role in their success. Eloise talks with Mary Carroll from Capricorn Enterprise about the Best of Queensland Experiences Program from an operator’s perspective and her thoughts on what it means for Queensland’s tourism industry