How will the Program help Queensland?  

The Best of Queensland Experiences Program encourages all Queensland operators to exceed consumer expectations and deliver exceptional experiences, ensuring that every visitor leaves as an advocate for Queensland. This will create a strong, positive reputation for Queensland through word of mouth, leading to more visitors, expenditure and market share. 

The Best of Queensland Experiences are the best of the best tourism products, iconic locations and events that bring to life Queensland’s Hero Experiences and deliver these within each destination. There are three categories of Best of Queensland Experiences:

1. Tourism Products

Exceptional tourism products that exceed customer expectations and create memorable experiences for visitors to Queensland. They are the accommodation, tours, attraction, food and drink, hire, and general services offerings across the state that are recommended by travellers and consistently deliver a high-quality visitor experience.

2. Iconic Locations

Natural and man-made, non-commercial attractions (such as National Parks, lookouts, walking trails etc.) are identified by Tourism and Events Queensland, in partnership with Regional Tourism Organisations and the Department of Environment and Sciences Queensland Parks and Wildlife Services as those special places that celebrate the best of what Queensland has to offer. Iconic locations will be reviewed and updated as and when required.

3. Events

Queensland events that are recognised by Tourism and Events Queensland as delivering value for Queensland through increased intrastate, interstate and international visitation, adding diversity to the events calendar, driving key brand messages, and delivering media outputs.


A tourism industry perspective

We interviewed Eloise from Great Keppel Island Hideaway, who tells us about the importance of their focus on the customer experience and how working with their RTO has played a role in their success. Eloise talks with Mary Carroll from Capricorn Enterprise about the Best of Queensland Experiences Program from an operator’s perspective and her thoughts on what it means for Queensland’s tourism industry