In partnership with Regional Tourism Organisations and other key tourism stakeholders, Destination Hero Experiences have been identified for each of Queensland’s thirteen destinations.

Hero Experiences are the ‘essence’ of a destination and are those:

  • world-class iconic experiences that provide a destination with a real competitive advantage over other destinations
  • experiences that focus on what is truly unique or memorable or engaging about a destination
  • experiences which meet the needs of our target markets

Focusing on the Destination Hero Experiences provides an opportunity to:

  • respond to the demands of our domestic and international visitors
  • gain a competitive advantage over other destinations
  • focus the efforts of tourism stakeholders and create partnerships

View and download destination hero experiences