In partnership with Regional Tourism Organisations and other key tourism stakeholders, Destination Hero Experiences have been identified for each of Queensland’s thirteen destinations.
Hero Experiences are the ‘essence’ of a destination and are those:
- world-class iconic experiences that provide a destination with a real competitive advantage over other destinations
- experiences that focus on what is truly unique or memorable or engaging about a destination
- experiences which meet the needs of our target markets
Focusing on the Destination Hero Experiences provides an opportunity to:
- respond to the demands of our domestic and international visitors
- gain a competitive advantage over other destinations
- focus the efforts of tourism stakeholders and create partnerships
