Unlock the spend potential of Chinese Travellers
Tourism and Events Queensland has an aspirational goal of making Queensland the leading Australian destination in market share, reputation and experience delivery for Asian travellers, including Chinese visitors. Chinese visitation to Queensland has grown strongly over the three years ending December 2017 with visitation up 14.2 percent.
Strategic focus on Asia
Tourism and Events Queensland’s Queensland Asia Tourism Strategy 2016-2025 will put the State’s tourism industry at the forefront of understanding and meeting the needs of the new Asian traveller. It is the platform for Queensland tourism operators, regional tourism organisations, local governments and industry partners to make use of and get involved in. China 2020 Strategic Plan outlines five areas Tourism Australia will focus on to achieve China’s 2020 tourism potential to contribute AUD 9 billion annually to the Australian economy.
China factsheets
Tourism and Events Queensland (TEQ) has researched and developed factsheets to improve our understanding of the Chinese traveller and our capacity to attract Chinese visitors. The factsheets explore the Chinese culture as well as their preferred travelling needs and experiences. There are also factsheets to help you and your staff learn some basic Mandarin.
You can download and view or print each fact sheet, as needed.
China Ready Fact SheetLearn more about Chinese travellers, who are a diverse market with varying needs and expectations depending on their travel experience, where they live, age and travel style. |
Chinese Cultural OverviewLearn more about Chinese visitors and key aspects of their culture. |
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Understanding the Chinese FIT TravellerLearn more about this growth market, who prefer to follow their own schedule and independently decide what they will do and see. |
Chinese Visitor ExpectationsLearn about the expectations of your Chinese visitors, and how to meet them. |
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Travel Safely: English VersionThere are certain precautions to take and things to be aware of while travelling in Queensland. The Travel Safely document provides key hints for a safe and enjoyable visit in Queensland |
Travel Safely: Chinese Version (simplified)There are certain precautions to take and things to be aware of while travelling in Queensland. The Travel Safely document provides key hints for a safe and enjoyable visit in Queensland in simplified Chinese. |
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China Payment Expos
Tourism and Events Queensland will be conducting a series of expos in Cairns and the Gold Coast to connect the Queensland tourism industry with the biggest online payment platform Alipay and financial services provider UnionPay to drive conversion and increase visitor expenditure. For More information
Digital Marketing for the China Market
The Digital Ready program has recorded Digital Marketing for the China Market, a workshop video that will help you learn how to attract Chinese independent travellers via your website and online marketing activity. Digital Marketing for the China Market covers web design and hosting, search engine marketing, mobile, social media and more. View the workshop video
