Chinese Payment Platforms - Industry Resources
Unlock the Spend Potential of Chinese Travellers
According to recent consumer research by Nielsen, Outbound Chinese Tourism and Consumption Trends, 91 per cent of Chinese travellers indicated they would show greater willingness to spend and shop if overseas merchants accept Chinese mobile payment. Therefore if Queensland's tourism operators accept Chinese mobile payment they increase the ability to maximise visitor spend from Chinese travellers.
- make them feel welcome,
- provide payment convenience, and
- encourage more expenditure.
More importantly, all three payment platforms provide marketing opportunities for tourism operators to directly target Chinese travellers. A number of resources have been developed to help Queensland businesses maximise the spend potential of Chinese Travellers via Chinese Payment Platforms.
Learn how to maximise your business outcomes by leveraging these powerful Chinese payment platform partnerships in 2020.
The Cashless Chinese Payment Ecosystem
The cashless ecosystem is an efficient way to transact with Chinese travellers, and local residents. The payment ecosystem allows for contactless payments, which is even more important since the outbreak of COVID-19.
The Opportunity – Marketing and Distribution channels for the Chinese audience
These Chinese payment platforms provide an incredible marketing opportunity for tourism operators and retailers. Business owners, (including bars, cafes andshopping precincts) can leverage these global platforms to promote their business offerings directly to valued Chinese audiences in a way that truly resonates.
How to Get involved
TEQ in partnership with key payment partners Alipay and UnionPay have developed a world-first initiative and suite of educational resources. These videos and brochures are designed to help to demystify the Chinese payment ecosystem. Check out the suite of Chinese payment educational resources (link below) and work through the content at your own pace.