China Payment Expo

Tourism and Events Queensland conducted a series of expos in Cairns and the Gold Coast to connect the Queensland tourism industry with the biggest online payment platform Alipay and financial services provider UnionPay to drive conversion and increase visitor expenditure. The following videos were captured in Cairns on 18 March 2019.

Unlock the Spend Potential of Chinese Travellers:

This video will introduce and explore Chinese payment systems to assist Queensland tourism operators and local businesses who are interested in or are currently welcoming Chinese visitors. 

Key Topics:

  • Who is the Chinese FIT?
  • What opportunity does Chinese Payment systems provide?
  • Overview of the Chinese Payment ecosystem including key players.
  • Deep dive into how mobile payment works including the flow of funds from consumer to operator.
  • Suggestions on how to approach payment providers to get involved.



Overview of Chinese Digital Landscape:

This video will introduce and explore the Chinese digital landscape to assist Queensland tourism operators and local businesses who are interested in or are currently welcoming Chinese visitors. 

Key Topics:

  • The role of mobile
  • The Chinese consumer journey on mobile
  • Online travel habits


Marketing with Alipay:

This video will introduce and explore Alipay and how the Queensland tourism industry can maximise the marketing opportunities to increase conversion.

Key Topics:

  • Key functionalities and industry examples of merchant listings, coupons and the Alipay discover platform.
  • How to maximise marketing opportunities and exposure for your business.
  • How to get involved

Marketing with UnionPay:

This video will introduce and explore UnionPay and how the Queensland tourism industry can maximise the marketing opportunities to increase conversion.

Key Topics:

  • Key functionalities and industry examples of offline activations.
  • How to maximise marketing opportunities and exposure for your business.
  • How to get involved