Post COVID-19 Tourism Recovery Campaign in Partnership with UnionPay

Domestic Chinese Residents Market

With Queensland reopening to interstate travellers, Tourism and Events Queensland (TEQ) is partnering with UnionPay and Bank of China Australia (BOC) to encourage Chinese residents living in Australia to take holidays in the Queensland.


TEQ / UnionPay Locked Logo

Bank of China Australia

Bank of China Australia (BOC) is one of the world's largest commercial banks and it has a significant retail operation servicing 450,000 Chinese customers living in Australia. BOC has retail branches in Sydney, Melbourne, Brisbane, Perth and Adelaide.

Target market: 

  • Queensland-based Chinese resident communities for intrastate travel
  • Chinese residents living in other parts of Australia (except Victoria)

Campaign Timeframe:

TBC

Campaign Mechanism

During the campaign period, each BOC UnionPay cardholder will be eligible for a cashback offer on expenditure in Queensland with registered tourism attractions, accommodation providers, retail shops, restaurants and bars, etc. The offer is a:

  • cash rebate of $20 for cumulative expenditure of $500 and more, 

OR

  • cash rebate of $50 for cumulative expenditure of $1,000 and more on a single BOC UnionPay card.
Cumulative expenditure accounts for transactions made with multiple merchants.

The cashback component of this campaign will be fully funded by UnionPay and Bank of China.


     How do I get involved?
  1. Contact UnionPay or your bank if you are not yet UnionPay enabled. Please find contact details of UnionPay at bottom of this page.
  2. Enrol your participation in the campaign by registering your details using the form below. Bank of China and UnionPay will list all participating Queensland merchants on their consumer websites and mobile apps.
  3. Send Company Image (750px wide x 400px high) and Logo (300px wide x 300px high) to UnionPay International (E: chenzilan@unionpayintl.com) and Sammy Siu, Business Development Manager for Queensland, UnionPay International (E: sammisiu@unionpayintl.com)
  4. Ensure proper signage of UnionPay acceptance is clearly visible in the store.
  5. Print campaign collateral and place it at counter to remind BOC UnionPay cardholders about this campaign. Final campaign collateral will be provided to registered merchants.

Questions?

If you have additional questions about this campaign, please contact:


Registration Form

If you would like to participate in this campaign please kindly fill the information below. The information will be used by Bank of China and UnionPay to communicate campaign information to its eligible customers.

ONLINE REGISTRATION