The Big Marketing Guide

An introductory guide to marketing your tourism business

Do you need help to market your tourism business? Not sure how to reach your target audience? The Big Marketing Guide covers everything you need to know to successfully market your business to consumers, media and the tourism industry. The Big Marketing Guide has been developed by Tourism and Events Queensland specifically for Queensland tourism businesses.

The guide has loads of practical information and advice to help you get started and improve your marketing, such as:

  • Who’s who in the tourism industry
  • Writing a marketing plan
  • Experience development
  • Domestic and international marketing
  • Digital marketing
  • Branding
  • Working with events
  • Media and publicity
  • Conducting trade and media familiarisations and lots more.
View the guide as an eBrochure or download by section as a PDF document. 

View and download the big marketing guide