Extraordinary Experiences through Storytelling

What people remember most about their holiday are the experiences that emotionally connect them with authentic people, places and cultures. They are seeking memorable stories that they can connect with and later share with their friends and family.

Everyone loves a good story and it is through stories that we all connect.

Storytelling is a powerful tool that uses words and actions to reveal the elements and images of a story while encouraging the listener's imagination. The story you share with your guests should be a memorable one. You want your story to be the first story every visitor tells when they get home or, even better, the story they share on social media.

Incorporating storytelling into your business not only enhances your guest experience but has the potential to increase word of mouth, boost visitation, attract media publicity and innovate your business for little or no cost.

View the Storytelling Manual to discover how you can create, develop and deliver an extraordinary experience through storytelling. Use the Storytelling Workbook to guide you through creating your story from start to finish.

Storytelling Manual

Storytelling Workbook


Storytelling Workbook

View the Storytelling Manual eBrochure Online View the Storytelling Workbook as a word document

View the Storytelling Manual as a PDF

TEQ Storytelling videos

Museum Hack storytelling techniques
Museum Hack is a highly interactive, subversive, fun, non-traditional museum tour based in New York. In this presentation, CEO and founder Nick Gray shares with tourism operators his techniques for engaging and effective storytelling.

Storytelling tips & tricks

This video captures the storytelling highlights from guest speakers at the Great Barrier Reef Experience Innovation forum in Cairns. Hear tips and tricks from Queensland storytellers. 

The story of Museum Hack
Nick Gray from Museum Hack shares with us that he didn't always like Museums. Hear how Nick turned static museum and art gallery tours into highly interactive and engaging experiences using games, trivia and powerful storytelling techniques.