Business help and advice:

TEQ has compiled a range of business advice and resources to assist Queensland's tourism and events businesses. It may not be exhaustive, but is updated as soon as new information or advice is released to us.

Pandemic resources:

Marketing during a crisis:

  • Project Thrive: Despite the many challenges of the pandemic around the world, Queensland continues to thrive – whether in nature, or the many examples of our wonderful human spirit around the state or the hope and humanity we see each day through initiatives like the Care Army. This concept is what is inspiring TEQ’s marketing team as the basis of our marketing during this time, and to help Queensland’s tourism businesses share a similar story of hope and positivity, we’ve put together some content guidelines outlining our approach. The guidelines are intended to help you shape your social media and other messages during the key stages of the pandemic – from the current ‘homebound’ state, to when we emerge and eventually return to travel. View the content guidelines.

  • Tourism Australia has created a moving social media video sharing what’s happening in Australia’s nature during the crisis, inspiring potential travellers to keep us in mind for when it’s safe to travel. Tourism and events businesses are encouraged to share the inspirational video on their social media channels. 

  • BBH Labs has published a guide on marketing in the time of COVID-19 covering what brands can do now and in the coming weeks to stay trading and help people, and how to plan for resilience and recovery based on previous economic shocks.

Feeling concerned? Anxious? Worried?:

If you are struggling at this challenging time, these online resources may help: