TEQ, in partnership with the Department of State Development, Tourism and Innovation and Queensland Tourism Industry Council (QTIC) hosted an industry update for tourism and events businesses on Friday, 15 May 2020. In the recording from the session, hear from:
Tourism Minister Kate Jones to hear about the Queensland Government's plans to support the industry;
Queensland's Chief Health Officer Dr Jeannette Young to hear about public health restrictions and their impact on tourism and events businesses;
TEQ's Chief Executive Officer Leanne Coddington (and team) to discuss TEQ's marketing plans and the role events will play;
Queensland Tourism Industry Council's Chief Executive Officer Daniel Gschwind to learn about preparing COVID SAFE Plans to get back to business.
TEQ would also like to thank Leonie Mellor, well-known to Queensland’s tourism industry as Master of Ceremonies of recent DestinationQ events, for donating her time to ensure attendees gained maximum benefit from the session.
A separate page has been established to address the hundreds of questions raised during the session.
Industry update video series
TEQ's CEO and Board members are providing weekly updates and insights on the COVID-19 crisis. You can catch-up on the updates below.
30 April - TEQ Board member James Dixon talks about what it might look like coming out the other side from an operator's perspective. He considers some of the impacts of social distancing, future changes to the distribution system and the opportunities that the domestic market have to offer.
23 April - 'Reset, restart, regenerate'. Join TEQ's CEO Leanne Coddington as she discusses the six key areas of focus for the organisation to support Queensland's tourism and events industry's recovery post-COVID-19. This short session with Leanne covers TEQ’s initial planning and actions across marketing and consumer demand, events, experiences, aviation, research and industry engagement, and asks some thought provoking questions that businesses need to consider while resetting, and preparing to re-enter the market.
16 April - TEQ Board member Chris Mills speaks about the impacts of COVID-19 on the aviation industry and how the transition to re-opening travel might roll out.
8 April - Easter message from TEQ's CEO Leanne Coddington.
2 April - TEQ Board member Karen Hanna Miller talks about the vast impact of COVID-19 on the tourism and events industry, shares some tips on what businesses can focus on now, and highlights the impact to Queensland’s events calendar throughout this challenging time.
17 March - TEQ's CEO Leanne Coddington addresses the state's tourism and events industry, outlining the support available for businesses and providing an update on TEQ's marketing activities.
TEQ is producing a weekly update on the status of global markets and aviation to help Queensland's tourism businesses gain insights into the state of travel, aviation and the impacts of COVID-19 around the world.
In line with current Federal and State Government advice that Australians should not travel unless it is essential, TEQ has paused all marketing activities. We continue to provide inspirational content in international and domestic markets to keep Queensland top of mind now and when global travel resumes. We are also making the most of our spectacular and inspiring Queensland imagery to connect with social media users who are in isolation or feeling anxious during this time, sending them serenity and calm from Queensland.
From Saturday 2 May, TEQ has launched a series of Facebook livestreams featuring sunrises and sunsets across the state to showcase how nature is continuing to thrive in Queensland. The livestreams form part of TEQ’s current marketing activities to share hope and positivity and ensure Queensland remains relevant, while also reassuring and inspiring people during the ‘homebound’ phase of the pandemic. Stay connected through our Facebook event for timings and updates and we look forward to welcoming you to wake up and wind down in nature in Queensland.
Despite the many challenges of the pandemic around the world, Queensland continues to thrive – whether in nature, or the many examples of our wonderful human spirit around the state or the hope and humanity we see each day through initiatives like the Care Army. This concept is what is inspiring TEQ’s marketing team as the basis of our marketing during this time, and to help Queensland’s tourism businesses share a similar story of hope and positivity, we’ve put together some content guidelines outlining our approach. The guidelines are intended to help you shape your social media and other messages during the key stages of the pandemic – from the current ‘homebound’ state, to when we emerge and eventually return to travel.
View the content guidelines.
TEQ continues to share the current and official travel advice to both industry partners and members of the public and while now is not the time for travel, or to encourage travel while home confinement directions are in place, events have a long lead-time. TEQ recognises the importance of events to local communities and are working closely with organisers to support the longer term planning it takes to deliver events and ensure we are ready to deliver events as soon as we're able.
However we will only support event proponents who are prepared to respond to the prevailing heath directions in the future, and are prepared to reschedule accordingly. The decision to commit to future event dates is ultimately that of the event organiser, however with our minds firmly focused on being ready for recovery, TEQ is working with organisers to help them prepare to deliver events when they can.
In the meantime, TEQ recommends that people intending to travel to or participate in future Queensland events ensure they consider flexible booking arrangements to allow for possible future rescheduling.
Keeping up to date:
TEQ is updating the COVID-19 webpages daily with the latest information available and links to the official sources of information to help businesses make informed decisions and access support.
Tourism and events businesses can also keep up-to-date with industry news, information and TEQ updates through 'Eye on Q', our industry newsletter. View recent editions here.
If you have questions or concerns, you can contact your Regional Tourism Organisation, or TEQ Destination Director. Contacts.