IMATE

Tourism and Events Queensland TEQ have set up IMATE - an Industry Media Agency for Tourism and Events in Queensland.  

IMATE has been established to provide the industry the following key deliverables:

  • Deliver more comprehensive insights and opportunities to leverage TEQ marketing activity 
  • Provide Queensland’s tourism and events businesses with alignment opportunities 
  • Leverage TEQ campaigns through paid media solutions
TEQ has appointed Ikon to deliver the IMATE service. Ikon is one of Australia’s leading media agencies which focus on delivering dynamic solutions to clients’ challenging problems. 

Visit imate.queensland.com for more information and opportunities to get involved with and leverage TEQ's marketing.


'Queensland, You're Good to Go'

TEQ has launched its ‘Queensland, You’re Good to Go’ intrastate campaign, which aims to inspire Queenslanders to explore the very best of their own backyard. Learn more about ‘Good to Go’.


Domestic Chinese Campaign

TEQ, together with Tourism Australia, is partnering with Trip.com, PTC Express Travel, UnionPay and Alipay to target domestic Chinese travellers and encourage a summer holiday in Queensland. The campaign will leverage the existing Good To Go Campaign and will launch mid-December.

Queensland tourism businesses can seek further information on how to participate in these campaigns by contacting the relevant key contact in each organisation:

Trip.com Group
Please reach out and discuss with:
Kobe Liao - Regional Director Australia and Pacific Islands | Accommodation Business Unit
E: kobe.liao@trip.com

PTC Express Travel
Please reach out and discuss your product's inclusion with:
Carol RU - General Manager Australia 
E: carol.ru@ptc.com.au

UnionPay
If you provide UnionPay as a payment option in your business and would like to participate in the campaign, please complete this spreadsheet and submit to:
Candy Chen - Marketing Manager
E: chenzilan@unionpayintl.com

Alipay
Please contact your payment provider who can upload any additional coupon offer you wish to submit.