The Queensland Government, together with Regional Tourism Organisations around the state, is giving Queenslanders the opportunity to explore their incredible backyard with a series of ‘Holiday Dollars’ travel vouchers to spend on tourism experiences and help boost visitor economies around the state.

The Holiday Dollars program was launched in Cairns & Great Barrier Reef in March 2021, and now extends to also include Brisbane, the Whitsundays and the Gold Coast. The program has been designed to support those regions most impacted by the loss of international visitors. By incentivising visitors to book tourism experiences, we may also see visitors extend their length of stay which generates benefits across the tourism sector – by staying longer in their accommodation, creating more opportunities to eat out and explore the local shopping opportunities. By encouraging a longer length of stay, the campaign may further stimulate and spread visitor spend throughout these regions. The campaign will also support longer term domestic tourism growth by showcasing the diverse tourism experiences on offer.


Tourism operators in these destinations are encouraged to get involved in this major tourism campaign. Click on your region for more information.

Gold Coast Holiday Dollars

Gold Coast Holiday Dollars

Update 4 August 2021: Travel period extended

Because now is not the time for travel, we are pleased to announce that the travel period (not booking period) for the Gold Coast Holiday Dollars has been extended until 11:59pm on Monday, 4 October 2021. The extension will help support people with vouchers whose travel plans have been disrupted by the current lockdown and includes the school holiday period, which gives more opportunities for voucher holders to explore Brisbane’s tourism offerings.

As the booking period for this campaign has already concluded, this extension of the travel period is only for bookings that need to be rescheduled with the operator due to lockdown restrictions. New bookings, or changing a booking to a different operator cannot be accepted.

Operators participating in the campaign have been directly emailed more information. If you missed it, you can contact operatorsupport@queensland.com

Information for voucher holders is over at Queensland.com


Additional vouchers announced - 11 July 2021

The Gold Coast Holiday Dollars campaign will be boosted this week, with a further 10,000 vouchers to be distributed to lucky recipients who missed out in the original draw. Following a strong start to the campaign booking period, Destination Gold Coast (DGC) and Tourism and Events Queensland (TEQ) have partnered to provide the campaign with this boost and keep the strong booking momentum continuing for participating operators.

The vouchers will be distributed to recipients on Sunday, 11 July and will operate in exactly the same way as the original vouchers – they will provide a 50 per cent discount on accommodation or tourism experiences up to a total $100.00 (inc. GST), and will be valid for bookings from now until 21 July, for travel until 17 September.

The new voucher holders will be directed to Queensland.com to see the deals on offer from participating operators. You don’t need to do anything different in order to take bookings with these new vouchers, you’re already set up and ready to go.

This is a great opportunity to ensure you have a great Holiday Dollars deal loaded into the Australian Tourism Data Warehouse (ATDW). Page 16 of the operator handbook shows you how to load this into ATDW.


Original phase of campaign

The booking period for Gold Coast Holiday Dollars vouchers has now come to a close. Voucher holders who have made their bookings can still take their travel up to 17 September (now extended to 4 October). Participating operators have been directly emailed further information about the closing of bookings and what to do next. If you have not received this information, or have an enquiry, please contact operatorsupport@queensland.com

Information for voucher holders is over at Queensland.com



Gold Coast Holiday Dollars resources

Brisbane Holiday Dollars

Brisbane Holiday Dollars banner - girl on Story Bridge Climb

Update 4 August 2021: Booking and Travel period extended

Because now is not the time for travel, we are pleased to announce that the booking and travel period for the Brisbane Holiday Dollars has been extended - the booking period is until 11:59pm on Tuesday, 31 August 2021 and travel period is until 11:59pm on Monday, 4 October 2021. The extension will help support people with vouchers whose travel plans have been disrupted by the current lockdown and includes the school holiday period, which gives more opportunities for voucher holders to explore Brisbane’s tourism offerings.

Voucher bookings from second draw vouchers must be made by 11:59pm, Tuesday 31 August 2021. The booking period for first draw vouchers remains closed from 04 June 2021.

Operators participating in the campaign have been directly emailed more information. If you missed it, you can contact operatorsupport@queensland.com

Information for voucher holders is over at Queensland.com



Second chance draw

A further 19,000 Brisbane Holiday Dollars vouchers will be distributed on Monday 12 July 2021 to lucky recipients who missed out in the original draw.

Brisbane Economic Development Agency (Brisbane EDA) and Tourism and Events Queensland (TEQ) have partnered to provide the Brisbane region’s tourism operators with this boost and keep the bookings coming in for participating operators.

The vouchers will be distributed to recipients by text and email and will operate in exactly the same way as the original vouchers – they will provide a 50 per cent discount on accommodation or tourism experiences up to a total $100.00 (inc. GST), and will be valid for bookings and travel through until 15 August.
 
What do you need to do?
  1. You don’t need to do anything different in order to take bookings with these new vouchers, you’re already set up and ready to go.
  2. Holiday Dollars deals previously loaded through ATDW have expired and will not display to consumers. Instead, all participating operators will be displayed on the Queensland.com campaign page. 
  3. We highly recommend that you take the opportunity to load a Holiday Dollars deal into ATDW as soon as possible. Deals loaded will be featured on the campaign landing page at Queensland.com and we have seen that those businesses with great value deals attract the most interest and bookings from voucher holders. The process to load a deal remains the same.
 
All booking and reimbursement processes also remain the same as per the first campaign. You can consult the original operator handbook for more details on the booking, reimbursement and deal loading processes if you need a reminder.

Please contact us if you have any questions or issues with the new vouchers.

TEQ Operator Support (Mon-Fri): 
Email: operatorsupport@queensland.com


Original phase of the campaign

The booking period for Brisbane Holiday Dollars vouchers has now come to a close. Voucher holders who have made their bookings can still take their travel up to 15 August. Participating operators have been directly emailed further information about the closing of bookings and what to do next. If you have not received this information, or have an enquiry, please contact operatorsupport@queensland.com

Information for voucher holders is over at Queensland.com

Brisbane Holiday Dollars resources


Cairns Holiday Dollars

Snorkellers on reef

Update - July 2021 

The next phase of Cairns Holiday Dollars kicked off on Wednesday, 7 July 2021 to provide immediate support to tourism experiences for the remaining school holidays and beyond. Cairns Holiday Dollars vouchers worth $200 each were distributed every day at Cairns Airport from 7 – 30 July, giving the voucher holder a 50 per cent discount on tourism experiences, up to a total of $200.00 (inc. GST). The vouchers worked in exactly the same way as they previously did.

What do you need to do?

  1. If you DO NOT want to participate in this next phase of the campaign, please complete this form to opt out. If you take no action, you will continue as a registered operator in the campaign and can take bookings with the vouchers from Wednesday.
  2. Holiday Dollars deals previously loaded through ATDW have expired and will not display to consumers.
  3. All participating operators will be displayed on the Queensland.com campaign page. As an optional extra, if you’d like to load a Holiday Dollars deal into ATDW, you should do this as soon as possible. Deals loaded will be featured on the campaign landing page at Queensland.com and we have seen that those businesses with great value deals attract the most interest and bookings from voucher holders. The process to load a deal remains the same.
     

All booking and reimbursement processes also remain the same as per the first campaign – however in this phase, any of your available products are able to booked using the voucher, you are not limited to your Holiday Dollars deal. You can consult the original operator handbook for more details on the booking, reimbursement and deal loading processes if you need a reminder.

 

A new campaign page for consumers has been updated and sent live to provide new voucher holders with all the info they need.


Original phase of the campaign

The Cairns Holiday Dollars campaign period has now come to an end. Participating operators have been directly emailed further information about how to close off bookings and claim reimbursement, as well as a post-campaign survey due to be issued soon. If you have not received this information, or have an enquiry, please contact operatorsupport@queensland.com