Queensland is Good to Go

About the campaign

TEQ's Good to Go campaign aims to inspire visitors to explore the very best of their own backyard and reconnect with friends and family now that travel restrictions are easing. 

The Good to Go campaign is running across print, social, digital, radio, television and out-of-home advertising targeting holiday visitors and those travelling overnight to visit friends and relatives. TEQ has also partnered with several retail distribution partners to provide significant offers. Queensland musicians Busby Marou, who provided the soundtrack to Queensland's incredibly successful Beautiful One Day, Perfect The Next relaunch, make their return to support tourism across the state and will feature in and provide the soundtrack for the 'Good to Go' campaign.

A core message of the campaign is built on the premise that Queensland's tourism industry is open, ready to welcome visitors and is following COVID Safe practices. Businesses can display the 'Good to Go' stamp in their marketing if they have the required COVID Safe documentation in place, to help assure visitors you are offering a safe travel experience. 

WATCH THE CURRENT TV AD FOR QUEENSLANDERS:

Locations featured in the ad:

  • Canyon Lookout, Springbrook National Park, Gold Coast
  • Burleigh Pavilion, Gold Coast
  • Great Keppel Island, Capricorn region
  • Glasshouse Mountains, Sunshine Coast
  • Carnarvon Gorge, Outback Queensland
  • Pumpkin Island, Capricorn region
  • Riverlife, Brisbane
  • Manta Ray Bay, Whitsundays
  • Lady Elliot Island, Southern Great Barrier Reef
  • Museum of Underwater Art, Townsville
  • Ellinjaa Falls, Cairns & Great Barrier Reef
  • Bedarra Island, Cairns & Great Barrier Reef
  • Get Wet Surf School, Gold Coast 
  • Ocean Rafting, Whitsundays


WATCH THE TV AD FOR INTERSTATE TRAVELLERS:

Locations featured in the ad:

  • Burleigh Beach, Gold Coast
  • Nandroya Falls, Tropical North Queensland
  • Noosa National Park, Sunshine Coast
  • Big Red, Outback Queensland
  • Hook Island, The Whitsunday
  • Howard Smith Wharves, Brisbane
  • Daintree Rainforest, Tropical North Queensland
  • Moore Reef, Great Barrier Reef
  • Girraween National Park, Southern Queensland Country
  • Wet n Wild, Gold Coast
  • Hervey Bay, Fraser Coast 
  • Burleigh Beach, Gold Coast
  • Cape Hillsborough National Park, Mackay
  • Cape Tribulation, Tropical North Queensland

How to get involved

There are a number of ways Queensland's tourism businesses can get involved with the Good to Go campaign:

  • View the fact sheet (below) which outlines the background and key information that tourism businesses need to know to leverage the campaign.
  • Ensure your business is Good to Go by having the required COVID Safe documentation in place (information below). 
  • Businesses can display the 'Good to Go' stamp as part of their marketing if they have the required COVID Safe documentation in place. Download the 'Good to Go' stamp as well as the Style Guide
  • To have the Good to Go stamp displaying on Queensland.com, log into ATDW Online, navigate to the 'Accreditations' section and select the COVID Safe programs you have completed: COVID Safe documentation in place, COVID Clean module completed and/or COVID Ready Program completed. You only need to complete one of these in order for the stamp to display. 
  • Update (or create) your ATDW listing - with holiday deals, refreshed images and up-to-date content about your business operations and information to reassure customers about safety - this will ensure an optimal presence on the new Queensland.com, which is the call to action for the campaign.
  • Connect with TEQ's new Industry Media Agency for Tourism and Events (IMATE) to gain greater insight into TEQs media plans, receive a comprehensive toolkit or to assist in planning, booking and delivering your own advertising activity that leverages TEQ's media buy.
  • Engage with Queensland's social media channels using the #thisisqueensland hashtag.


Are you Good to Go? How to ensure you have the right COVID Safe documentation in place

A core message of the campaign is built on the premise that Queensland's tourism industry is open, ready to welcome visitors and is following COVID Safe practices. 

All businesses need to plan for COVID safety in order to operate now that restrictions are easing. We have provided information on the required documentation on our 'Operating your business safely' page here to help you navigate the process and the various optional business modules available.

Once you have the required COVID Safe documentation in place, you can download the 'Good to Go' stamp as well as the Style Guide

You can then display the 'Good to Go' stamp in your marketing, on your website and through your communications channels to help assure visitors you are offering a safe travel experience. 

Good to Go stamps displayed on Qld.com

Image: Good to Go stamps appear through ATDW listings on Queensland.com

Campaign background and fact sheet

TEQ has created an industry fact sheet outlining all you need to know about leveraging Queensland's Good to Go campaign, including:

• campaign background
• how businesses are Good to Go
• target audiences and campaign creative
• some common questions

Download the fact sheet.

Spread the word

If you’d like to remind your region that they’re Good to Go and explore Queensland, download the relevant social icon below and share away! We’d appreciate a tag, or #thisisqueensland