Queensland is Good to Go
About the campaign
'Good to Go' was first launched in June 2020 as COVID-19 travel restrictions first began to ease. The campaign has continued with a steady presence in domestic markets ever since, with extension into New Zealand. It has a strong conversion focus, aiming to drive short- and medium-term bookings for Queensland’s tourism and events industry.
Research shows the window for booking travel is short with some hesitation to commit to holiday plans in advance and the campaign aims to build confidence in travelling to and within Queensland. It shows that Queensland is safe, clean and accommodating if travel plans need to change. The continuation of Queensland’s Good to Go marketing approach will meet the changing needs of travellers to reassure them that tourism and events operators are ready to welcome them.
With the launch of Queensland's major new aspirational tourism campaign 'Days Like This' in July 2021, Good to Go will continue through our partnerships with trade and travel retailers, and the requirement for industry to be Good to Go remains.
How to get involved
March 2021 - TEQ has created an industry fact sheet outlining all you need to know about leveraging Queensland's Good to Go campaign, including:
- Reassuring travellers about your business
- Campaign background
- How operators can leverage the campaign
- Campaign style guide, including frequently asked questions
How to ensure you're Good to Go
All businesses need to meet Queensland's COVID Safe requirements in order to operate through the pandemic. Doing so also ensures travelling consumers that they will be safe while travelling throughout Queensland.
In order to be featured on Queensland.com and in TEQ's marketing, your business must be 'Good to Go' - which means you must be COVID Safe. We have provided information on the required documentation on our 'Operating your business safely' page here to help you navigate the process and the various optional business modules available.
You can then display the 'Good to Go' stamp in your marketing, on your website and through your communications channels to help reassure visitors you are offering a safe travel experience.
Image: Good to Go stamps appear through ATDW listings on Queensland.com