Queensland is Good to Go
About the campaign
Good to Go is TEQ’s major tourism marketing campaign targeting Aussie and New Zealand travellers. First launched in June 2020 as COVID-19 travel restrictions first began to ease, the campaign has continued with a steady presence in domestic markets ever since, and with the commencement of the Trans-Tasman travel bubble, has now extended to include New Zealand. It has a strong conversion focus, aiming to drive short- and medium-term bookings for Queensland’s tourism and events industry.
To further endorse the Queensland is Good to Go message, the next burst of campaign activity went live in March 2021 and aims to build confidence in travelling to and within Queensland. This will inspire visitors across Australia to explore the very best of Queensland, and also raise awareness that Queensland is safe, clean and accommodating if travel plans need to change.
Research shows the window for booking travel is short, with some hesitation to commit to holiday plans in advance. The continuation of Queensland’s Good to Go marketing approach will meet the changing needs of travellers to reassure them that tourism and events operators are ready to welcome them.
Good to Go will drive demand for tourism and events in Queensland to support the state’s $28b industry and the 230,000 Queenslanders it employs.
How to get involved
TEQ has created an industry fact sheet outlining all you need to know about leveraging Queensland's Good to Go campaign, including:
- Reassuring travellers about your business
- Campaign background
- How operators can leverage the campaign
- Campaign style guide, including frequently asked questions
How to ensure you're Good to Go
All businesses need to plan for COVID safety in order to operate in the current COVID-19 impacted environment. We have provided information on the required documentation on our 'Operating your business safely' page here to help you navigate the process and the various optional business modules available.
You can then display the 'Good to Go' stamp in your marketing, on your website and through your communications channels to help reassure visitors you are offering a safe travel experience.
Image: Good to Go stamps appear through ATDW listings on Queensland.com