7 June 2020

Tourism and Events Queensland has this week launched a brand-new, world-class Queensland.com to market Queensland’s tourism and event experiences. The new-look Queensland.com has been redesigned and rebuilt using the world-leading Adobe platform and will deliver personalised experiences for aspiring travellers all around the world.

With more than half a million visitors per month, Queensland.com plays a key role in TEQ’s global marketing approach and there will be six global versions of the site in English and a further six translated sites.

While Queenslanders will be the first active targets for planning and booking holidays through the site, interstate and international markets are at the important ‘dreaming’ phase and the new Queensland.com provides a world-class platform for those travellers to plan their next Queensland holiday.

The new Queensland.com:

  • Has been designed for mobile-first
  • More than 1,000 pages of original content
  • Easy-to-navigate with simplified navigation
  • Fast site speeds
  • Uplifted operator promotion through ATDW listings and holiday deals
  • Sophisticated data-layer, allowing us to gain deep insights into the site visitors (critical for follow-up advertising and personalisation)
  • Built on the Adobe Experience Cloud, an end-to-end marketing technology solution, linking our website, email and advertising programs
  • Global platform site with localisation and translation in key markets 
 

How to showcase your business on the site

A key part of TEQ’s digital strategy is promoting tourism operators through the new Queensland.com utilising listings from the Australian Tourism Data Warehouse (ATDW). The new Queensland.com has been built to significantly enhance ATDW listings and we focus on driving leads to the industry through our activities. Our listings provide a rich user-experience to promote your business, including publishing any photos or videos that you supply to ATDW.

We highly recommend operators keep their listings updated and looking great, as well as posting any Holiday Deals, which are a free feature that also pull through to Queensland.com. You can also update your listing at any time to ensure the information reflects your business's current state of operation.

Tourism and Events Queensland, in partnership with the regional tourism organisations, has waived annual membership fees for the Australian Tourism Data Warehouse. The fee waiver was be applied on 15 May 2020 and will extend memberships by 24 months from a businesses’ next membership renewal date. 

For more information about listing on ATDW, please visit this page.

All further content on queensland.com is created according to best-practice SEO and consumer-centric principles to drive greater reach and engagement; in turn delivering a seamless and high-quality user experience for travellers. The tourism products featured in content are selected based on their relevance to the target audience of the article, and those that are a Best of Queensland Experience are preferred. For editorial consideration, please send press releases or emails about your product or news to media@queensland.com for the team to determine the best and most appropriate coverage.


The new Qld.com