Upcoming tourism campaign – late 2021Following the ongoing challenges and travel restrictions caused by COVID-19, the Queensland Government, through TEQ, is planning a major tourism campaign to launch later this year. The campaign aims to encourage Queenslanders to travel in their home state.
This page provides a number of resources for tourism businesses to prepare to take part in the campaign.
Find out about the campaign and how it will work, your eligibility, and what you need to do to take part.
Download factsheet here.
An Industry Briefing was held on Thursday, 9 September 2021, if you would like to review it, you can watch the recording below:
Register to take part
Ensure you complete the registration relevant to your RTO region:
Registration form - North Queensland (Cairns & Great Barrier Reef, Townsville North Queensland and Whitsundays)
Registration form - Central Queensland (Mackay Isaac, Capricorn, Gladstone and Bundaberg)
Registration form - South East Queensland (Fraser Coast, Sunshine Coast, Brisbane, Gold Coast and Southern Queensland Country)
Registration form - Western Queensland (Outback Queensland)
'How to' guides:
|How to guide one:
Understand the campaign
|Guide||To understand how the campaign works, we suggest you read this guide.|
|How to guide two:
Register in ATDW
|How to guide three:
Keeping your ATDW listing fresh
|Guide||Video||For best results, we suggest you complete this.|
|How to guide four:
Register for the campaign in the operator portal
|How to guide five:
Being COVID Safe
|Guide|| *MUST DO*
|How to guide six:
Introduction to IMATE
|Guide||Optional if you would like to further leverage the campaign with your own marketing.|
|How to guide seven:
How to load a deal in ATDW
|Guide||Video||Strongly recommended to best attract consumers on Queensland.com|
|How to guide eight:
How to take or change a promo code booking
You have to 'claim' the promo code at the time of booking to secure funding for this campaign.
|How to guide nine:
How to claim reimbursement post-travel
To be reimbursed
Official campaign Terms and Conditions.
For more information, questions or support, please contact TEQ’s operator support team during business hours:
Ph: 07 3216 0040