It's Live in Queensland is an events marketing platform developed by TEQ to promote the world's best destination-focused events calendar, a high-value asset for the State.
In the first two months following the It's Live! launch, the calendar was downloaded 3,678 times, the YouTube video had 465,597 views and TEQ's event landing page had 33,589 views by 28,649 visitors. The It's Live! video was the most frequently viewed video on the Queensland YouTube channel, 431,136 copies of the 14-page It's Live! in Queensland brochure were distributed in the first month, and the initiative increased views of event-related content on Queensland.com by 200%.