On 4 October 2014, Tourism and Events Queensland staged the world's largest Instameet. The event brought 1,085 Instagrammers, travellers and the local community together with the Queensland tourism industry at Instameets across the state from the Outback to the Great Barrier Reef.
7,767 Instagram photos were tagged with #thisisqueensland on the day as 24 high-profile international and domestic Instagrammers helped to promote and host the Instameets with a combined potential reach of 1,925,215. The most attended Instameet was the 10am session at Brisbane's Gallery of Modern Art with 70 people. 14% of the Queensland Instameets happened at sunrise, and 24% at sunset.