Local identity invites the world to explore Outback Queensland
29 June 2018
Spectacular Cobbold Gorge and Outback local Simon Terry are the heroes of Tourism and Events Queensland’s latest ‘Find your perfect next’ campaign video.
The 90-second clip shares the spectacular scenery and rich history of Cobbold Gorge in a ‘local invitation’ video, which aims to showcase the unique tourism experiences that Outback Queensland has to offer.
It is being promoted together with destination blogs aimed at key target markets in Brisbane and South East Queensland inviting visitors to explore another side of Queensland.
The video and campaign is jointly funded by Tourism and Events Queensland (TEQ) and Outback Queensland Tourism Association (OQTA).
TEQ Chief Executive Officer Leanne Coddington said Outback Queensland offered an extraordinary experience for travellers wanting to switch off from the stresses of the city.
“The way Simon describes ‘the sounds of silence’ and his feelings of wonderment and insignificance against the mammoth backdrop of nature compels viewers to get planning an Outback Queensland holiday,” Ms Coddington said.
“The striking scenery of the video – with the reds of the rocks, the dirt and the sunset, the lush greens of the Outback vegetation and the magnitude of space – is such a powerful demonstration of the feeling of freedom you experience when visiting Outback Queensland and that, combined with Simon’s evocative commentary, is certainly a strong motivator.
“Outback Queenslanders are known for their relaxed and friendly nature, and so this is such a genuine, Queensland approach to tourism marketing and visitors can expect more of that famous Queensland hospitality when they visit.
“Now more than ever word of mouth is a key source of holiday planning and our local invitation series makes the most of this trend, showcasing Queensland locals sharing their secrets and inviting travellers to explore their region,” Ms Coddington said.
OQTA General Manager Peter Homan said he was excited to showcase the rugged beauty of Outback Queensland with a global audience.
“The local invitation concept is perfectly suited to Outback Queensland because there are so many hidden gems for visitors to discover,” Mr Homan said.
“We hope content like this will encourage visitors to head west for their own authentic outback experience.”