Magic Round delivers millions for Queensland businesses
21 August 2019
The inaugural NRL Magic Round pumped a whopping $20 million into Queensland’s economy over four days according to economic modelling released today.
Tourism Industry Development Minister Kate Jones has today revealed more than 116,000 fans attended Brisbane’s NRL Magic Round in May, with more than 48,000 of those fans travelling to Brisbane specifically for the event.
“We invest in major events like this because they pump millions into our economy and support local jobs,” she said.
“We worked closely with the NRL to develop this totally new product. This data shows that local businesses were the ones to really benefit.
“One in 10 Queenslanders rely on tourism for an income so it’s important that we’re delivering new events that are proven to bring more visitors to our state.”
Ms Jones said the data released today proved footy fans were keen to travel to Queensland to watch quality rugby league.
“More than 24,000 fans came from outside of Queensland which proves footy fans want to come to the Sunshine State,” she said.
“Magic Round had never before been held in Australia and these results shows that Brisbane is the true home of the event well into the future.
“The four days of football action generated 105,000 room nights for Queensland which means those who came for the footy also had the chance to stay in Brisbane and enjoy some of our world-class tourism experiences.”
The NRL Magic Round was secured for Brisbane by the Queensland Government, through Tourism and Events Queensland and Brisbane City Council through Brisbane Marketing.
Brisbane Lord Mayor Adrian Schrinner said securing the NRL Magic Round was part of the city’s plan to grow the local economy and attract more visitors.
“The NRL Magic Round was an Australian first and one that we were thrilled to add to our rich calendar of major events offering more to see and do in Brisbane,” Cr Schrinner said.
“We’re committed to attracting more major sporting and cultural events, which shine a spotlight on our city, draw interstate and international visitors, fill hotel rooms and boost the hospitality, retail and service industries.”
NRL Chief Executive Officer Todd Greenberg thanked the Queensland Government and Brisbane City Council for their support of Magic Round and said planning was well underway for a return to Brisbane in 2020.
“We couldn’t have hoped for a better outcome for our first Magic Round, with south-east Queensland fans and travelling visitors giving it a huge tick of approval,” Mr Greenberg said.
“I have no doubt that next year will be bigger and better and I congratulate everyone involved in helping bring this event to life.”