Millions of Chinese card holders to use Queensland's easy pay systems
21 April 2019
Queensland will be one of the easiest places in the world for Chinese tourists to visit following a new marketing agreement signed with global financial company UnionPay International.
UnionPay is a global card scheme company with the world’s largest cardholder base of more than seven billion cards issued to customers across 52 countries and regions.
It’s the second deal of its kind, after Premier Annastacia Palaszczuk brokered a landmark partnership with the giant Alibaba Group just last year.
The Premier said we want to make it as easy and seamless as possible for Chinese tourists to travel to Queensland.
“The latest agreement with UnionPay ensures our tourism businesses will be well positioned to cash in on the Chinese tourism boom.
“We aim to make Queensland the most payment-friendly state in Australia for Chinese visitors for more and more tourists mean more jobs for our state,” Ms Palaszczuk said.
“This UnionPay deal plus the Alibaba partnership – a service that has more than 666 million mobile monthly users on its retail marketplaces in China – makes us the undisputed leaders in this space in Australia.”
Tourism Industry Development Minister Kate Jones said data released last month showed China remained Queensland’s largest market for international tourists.
“These Chinese visitors spent more than $1.4 billion last year, an all-time record and a 25.4 per cent increase on 2017.
“While there has been a considerable take-up of UnionPay cards by businesses in Queensland not all operators realise they have the capability to accept UnionPay transactions.
“If a Queensland tourism business banks with one of the big four, all they simply need to do is contact their bank and request UnionPay capabilities,” Ms Jones said.
UnionPay International South Pacific General Manager James Yang said the partnership would help promote Queensland to Chinese visitors.
“This partnership offers a unique opportunity to reach high-value travellers through new targeted channels,” he said.
“We look forward to the execution of this marketing agreement, aligning with Tourism and Events Queensland (TEQ) to promote its travel destination to Chinese visitors.”
TEQ has also run a series of China Payment Expos in key destinations from Cairns to the Gold Coast to help the tourism industry understand the Chinese payment landscape and how to make their business China ready.
The latest agreement was signed by the Palaszczuk Government through TEQ.