New TV show set to market the Gold Coast to millions of Koreans
31 January 2020
Korean superstars will this week shoot a TV show on the Gold Coast as part of a campaign to entice more tourists to hop on board new Jetstar flights from Seoul.
Korean actor Eric Mun and actress Go Won-hee will spend close to a week on the Gold Coast as they film parts of a new television series called ‘Yoo Byul Na! Chef Mun’, to be broadcast on Korean network Channel A in early March.
The show charts the love story of a star chef and a fashion designer, who meet for the first time on the Gold Coast.
Tourism Industry Development Minister Kate Jones said the show would reach more than 10 million Koreans.
“More tourists means more jobs for locals. That’s why we’re investing in new flights and campaigns to grow this industry on the Gold Coast,” Ms Jones said.
“This program has amazing reach in South Korea. There’s no better way to showcase the Coast to Korean tourists than with a TV series featuring some of their favourite celebrities.
“Channel A will be filming here for more than a week. That footage will be used to form most of the first episode, as well as flashbacks throughout the 16-episode series.”
Ms Jones said the latest tourism data showed the Korean market was worth $233 million to Queensland.
“Just like the characters played by Eric and Go in this new Korean drama, we know Korean tourists will find love on the Gold Coast.
“We’ll also do everything we can to maximise the opportunities created by the show.
“We’re working with Tourism Australia and Jetstar on a large-scale Gold Coast campaign and with key trade agents in Korea to promote Queensland by using some of the imagery captured during the filming of the show.”
Australian Tourism Minister Simon Birmingham said the show would shine a spotlight on Australia’s world-class tourism offerings in one of our top markets.
“Jetstar’s new Seoul to Gold Coast service, which was launched in December, marks the first new year-round schedule services from South Korea into Australia since 2007,” Minister Birmingham said.
“The filming of this show will help to remind millions of Korean travellers why they should take advantage of this exciting new route and book their next holiday to Australia.”
Destination Gold Coast CEO Annaliese Battista said the Gold Coast was seamlessly placed to frame the love affair and showcase the region’s widespread appeal.
“Interest in Australia’s favourite playground from Korea has been steadily growing in recent years, and this affinity is likely to continue with connectivity streamlined between South Korea and the Gold Coast since December,” Ms Battista said.
“The Gold Coast’s extensive offering resonates strongly with honeymooners who are seeking high-end, sophisticated, and iconic tourism experiences.
“Koreans love what the Gold Coast has to offer and that includes a safe destination where travellers feel welcome, a clean city with strong offerings supported by more than 135 natural and man-made attractions and paradise in a cosmopolitan setting.
“The Gold Coast welcomed 31,000 Korean visitors for the year ending September 2019, who spent an average nine nights in destination to explore our plethora of experiences.
“As we look to further capitalise on this promising market, industry collaboration remains crucial to reinforcing our status as a world-class tourism destination.”
The promotion has been supported by Tourism and Events Queensland in partnership with Tourism Australia, Destination Gold Coast and Jetstar Airways.