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Queensland arrives in Auckland

01 May 2018

Queensland will host Auckland’s top trade representatives this week as Tourism and Events Queensland’s (TEQ) ‘Queensland on Tour’ program crosses the Tasman to New Zealand.

A group of 40 Queensland tourism operators, including five new to the Queensland on Tour NZ program, accompanied by Air New Zealand and Virgin Australia’s New Zealand team, will host a full day workshop for 70 Auckland travel agents at Villa Maria Winery this Friday.

The tour also includes a VIP function and will showcase Tourism Australia’s newly relaunched Aussie Specialist Program for New Zealand agents.

Tourism and Events Queensland Chief Executive Officer Leanne Coddington said New Zealand was a vital market for Queensland.

“New Zealand has long been one of Queensland’s most important international markets and we know that Queensland is well entrenched as a favourite holiday destination for NZ travellers,” Ms Coddington said.

“We value the great relationships we have with the travel trade in New Zealand and all of our tourism operators enjoy the time spent with them during the Queensland on Tour program of events,” she said.

“While Queensland is a long-time favourite, there’s also plenty of new and exciting tourism experiences for New Zealanders to try when they visit – on the tour will be Mantra who have just opened brand new hotel FV by Peppers in Brisbane and Mirimar have the new Koala Express – two wonderful ways to enjoy our state’s capital,

“Queensland’s reputation as a world-class event host was reinforced after the success of last month’s Gold Coast 2018 Commonwealth Games, and agents will be updated on the many events on the It’s Live! in Queensland events calendar in 2018 which offer plenty of excuses for a long weekend visit across the Tasman, or to visit Queensland for new kind of experience.”

The eight Australian State and Territory Tourism Offices in partnership with Tourism Australia has recently relaunched the award-winning Aussie Specialist Program in New Zealand, providing a dedicated free online training resource for frontline travel sellers.

The updated program has been designed to equip agents with more relevant, up to date and targeted information and to showcase new regions, destinations and experiences within Australia previously unfamiliar to most Kiwi travellers.

“Alongside the great work of the states and territories, the revamped Aussie Specialist Program in New Zealand will equip frontline sellers with fresh itinerary suggestions, updated destination information and new news to keep Kiwi travellers engaged in Australia and wanting to come back for more,” Tourism Australia Managing Director John O’Sullivan said.

In the year ending December 2017 visitors from New Zealand to Queensland grew 2.2 per cent to 457,000, spending on average almost $1200 per visitor. 51 per cent were visiting Queensland for a holiday, and 44 per cent visiting friends or relatives.