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Queensland on show in the UK

03 December 2020

The Telegraph newspaper clipping on Griff's Great Australian Adventure TV series which showcases Queensland tourism experiences

Welsh comedian Griff Rhys Jones returned to UK screens last week for the final three episodes of a six-part documentary of

Griff's Great Australian Adventure, taking viewers on board the Spirit of the Outback through Queensland for one of the episodes which reached more than 13 million people and delivered an equivalent advertising value of more than AUD10 million.

The full series includes two Queenslandsupported episodes and is also airing on another UK channel simultaneously, providing some much-needed escapism while travel is off the cards in the UK.

As a result of publicity generated about the series, The Telegraph ran a half-page feature on it, reaching 248,888 readers.