Queensland on show in the UK
03 December 2020
Welsh comedian Griff Rhys Jones returned to UK screens last week for the final three episodes of a six-part documentary ofGriff's Great Australian Adventure, taking viewers on board the Spirit of the Outback through Queensland for one of the episodes which reached more than 13 million people and delivered an equivalent advertising value of more than AUD10 million.
The full series includes two Queenslandsupported episodes and is also airing on another UK channel simultaneously, providing some much-needed escapism while travel is off the cards in the UK.
As a result of publicity generated about the series, The Telegraph ran a half-page feature on it, reaching 248,888 readers.