Queenslanders encouraged to enjoy Days Like This in new tourism campaign
25 July 2021
“We know the continuing restrictions due to COVID is impacting our tourism industry, particularly those to protect us from the new highly infectious Delta strain.
“When it’s safe to ease travel restrictions, the campaign will be extended with further funding to lure other Aussies and Kiwis to experience ‘Days Like This’ in Queensland and further boost our industry.
“Millions of people around the world are now talking about Queensland after our successful Brisbane 2032 bid.
“We will continue to capitalise on our successful Olympics bid in showcasing our great state in coming years.”
Mr Hinchliffe said the awarding of the 2032 Olympic and Paralympic Games had put Queensland tourism in a unique position to rebuild better.
“The Palaszczuk Government is absolutely committed to supporting the tourism industry to maximise Queensland’s Games opportunities for our Covid-19 Economic Recovery Plan,” Mr Hinchliffe said.
“We think the ‘Days Like This’ campaign will stir emotions and show Queensland is the place to be for worthy holiday memories that will last a lifetime.
“Memories like a young child seeing a large reef fish for the first time, experiencing genuine Indigenous culture, the adrenaline of white water rafting or relaxing in an artesian mineral bath in the Outback – these are some of the quintessential Queensland holiday snapshots ‘Days Like This’ celebrates.
“Our plan focusses on energising Queensland’s tourism brand to the global audience that the lead up to 2032 Olympic and Paralympic Games will bring.
“We intend to grow the campaign interstate and internationally as Australia’s pandemic recovery evolves.
“Right now, it starts with the almost three million Queenslanders predicted to watch the TV coverage of the Tokyo Games, and the top-rating Survivor Australia series filmed in Outback Queensland.
“We’re already working with the travel industry to deliver ‘Days Like This’ holiday deals to support tourism operators in the south, outback, central and northern areas of the State.
“With the 2032 Olympic and Paralympic Games ahead of us, there’s never been a better time to remind visitors of the Queensland experiences they’ve always dreamt of and supercharge our Economic Recovery.”
Tourism and Events Queensland Chief Executive Officer Leanne Coddington said launching ‘Days Like This’ was an exciting step forward in marketing the state.
“We have been looking closely at how to take the next step to evolve our message towards more purposeful travel – where we show people that travelling in Queensland is good for their soul and can be good for the world as well,” Ms Coddington said.
“The time is right as we emerge from COVID restrictions and seek to reconnect with friends, family and our environment, and we look to simplify things and enjoy moments with those we love.
“A major campaign like this aims to keep Queensland first in people’s minds when they’re planning and booking their next trip.
“It is an exciting time to explore Queensland with a thriving events calendar just released for the second half of the year, incredible destinations and experiences right around the state and the celebration of the Year of Indigenous Tourism in Queensland this year.
“The campaign perfectly highlights the breadth of experiences across Queensland, being filmed in 14 locations around the state from Millaa Millaa Falls in the Far North’s Tablelands to Charlotte Plains Station in Outback Queensland, the Gold Coast’s Hydrofoil tours and Brisbane’s Howard Smith Wharves.”