Strong growth in viewership for TV WEEK Logies on the Gold Coast
01 July 2019
Premier Annastacia Palaszczuk has today revealed strong growth in the number of viewers who tuned in for the second ever Logies on the Gold Coast at the weekend.
On average 1.1 million viewers tuned in around the country to watch the Logies – 10 per cent growth from 2018.
“That’s more than a million people around the country who have seen beautiful images of the Gold Coast beamed into their living rooms,” she said.
“We’ve seen plenty of Australia’s hottest television talent soaking up the Gold Coast lifestyle, landscapes and tourism experiences over the past few days and sharing images with their fans. This is publicity money can’t buy.
“For the first time in Logies history fans had a chance to meet their TV heroes on the shores of Broadbeach in the lead up to the event.
“We’ve also hosted a series of industry events in the days leading up to the main event which further position Queensland as a powerhouse film and television destination.”
The Premier revealed the Logies was the timeslot winner across five cities with viewership peaking at 1.6 million.
“Last year this event generated $63 million in publicity alone. Based on the preliminary data we’ve seen today, we expect to exceed that in 2019,” she said.
“My government has a clear strategy, through Tourism and Events Queensland, to use events as a platform to market our unique tourism experiences and grow our tourism industry.
“This is part of our plan to create jobs in places like the Gold Coast.
“We’ve more than doubled the value of Queensland’s major events calendar since 2014 – this year tipped to generate $800 million. That’s proof our strategy is working.”
Acting Tourism Industry Development Minister Shannon Fentiman said the government had worked hard to capitalise on the benefit of the TV WEEK Logies for local businesses.
“A strong tourism industry on the Gold Coast means a strong economy,” she said.
“That’s why we invest in events that we know will generate strong exposure and have a great flow-on effect for local businesses.
“Not only have we worked to maximise exposure for the Gold Coast and Queensland through promotions and publicity, we doubled-down on efforts with a focused marketing campaign running in conjunction with the live broadcast.
“On top of that, we put Queensland on show through the event menu and theming which has further secured Queensland as the true home of the TV WEEK Logies.”
TV WEEK Editor Thomas Woodgate joined in the praise of the event.
“What a fantastic night we had once again at the TV WEEK Logie Awards on the Gold Coast, Queensland,” Mr Woodgate said.
“Congratulations to all the winners and thank you to everyone involved in helping us put on TV’s night of nights.”
Gold Coast Acting Mayor Donna Gates said it was a magnificent event.
“The Gold Coast shone even brighter than usual last night as all eyes were firmly on our city,” Ms Gates said.
“The Gold Coast is the perfect host city for Australian TV’s night of nights and we can’t wait to welcome the who’s who of Australian TV back again next year.”