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Wonders of the Whitsundays promoted through major tourism campaign

13 February 2020

Palm Bay Resort, Whitsundays

Tourism Industry Development Minister Kate Jones has today launched stage two of the ‘Wonders of the Whitsundays’ tourism campaign to boost domestic visitor numbers to the region.

“This campaign is already working wonders for the Whitsundays. But it’s important that we keep the pressure on,” she said.

“Many tourism operators are feeling the pinch due to the coronavirus. Boosting domestic visitor numbers to the region is now more important than ever. That’s why we’ve brought forward stage two of this campaign today.”

Ms Jones said the campaign would be delivered by the Palaszczuk Government through a partnership with Tourism Whitsundays and local businesses.

“The Whitsundays is one of the most beautiful places on the planet. There’s something for everyone in this part of the world,” Ms Jones said.

“Tourism is the lifeblood of the Whitsundays economy, supporting one in three local jobs. This campaign is hugely important.”

Ms Jones said the first phase of the campaign in 2019 delivered more than 2000 holiday bookings and $3.53 million in sales to Whitsundays tourism operators over three months.

“The campaign follows widespread publicity around the Intercontinental Hayman Island Resort and Daydream Island Resort re-openings, showcasing our picture-perfect islands to our neighbours in New South Wales, Victoria and other markets,” she said.

Tourism is worth around $670 million to the Whitsundays economy – almost a quarter of the region’s gross regional product.

Tourism Whitsundays Chief Executive Officer Tash Wheeler said the Wonders of the Whitsundays campaign was such a huge success, giving phase two an excellent awareness base to build on.

“All stakeholders involved in the initial Wonders of the Whitsundays were thrilled with the results the campaign yielded not only in dollar value; all parties also recognise the success the campaign has had in raising consumer awareness of the Whitsundays as a destination,” Ms Wheeler said.

“The key factor in developing phase two of the campaign is to drive visitation to the region and provide consumers with excellent holiday packages, encouraging more domestic travellers to holiday here this year,” she said.