Past Media Releases
Auckland direct flights kick off for 2014 season
27 June 2014
The iconic Koru symbol will again be seen across Sunshine Coast skies as Air New Zealand commences its 2014 seasonal Auckland-Sunshine Coast flights today.
Since the inaugural Auckland-Sunshine Coast direct flight in 2012, the flights have proven to be popular for Kiwis visiting the Coast and locals flying ‘across the ditch’. Due to success of the route, the length of the seasons and frequency of flights has steadily increased since 2012.
The 2014 season will run from today until 26 October, with three flights a week during the peak periods (Sunday, Tuesday, Friday). The remainder of the season will see two flights a week on Sundays and Fridays – which makes a great weekend trip away for both locals and Kiwis.
Minister for Tourism, Major Events, Small Business and the Commonwealth Games, Jann Stuckey said today’s service marked the start of an expanded 42 flight season with the capacity to welcome more than 7,000 travellers to the Sunshine Coast.
“I am thrilled to announce that over the next three years, Air New Zealand will grow its seasonal service to provide 18,000 seats and a boost of $132 million into the Sunshine Coast. This is thanks to a successful partnership between Tourism and Events Queensland, Sunshine Coast Destination Ltd and Sunshine Coast Airport,” Ms Stuckey said.
“To grow the demand for the 2014 services, the partners have implemented an eight-week digital marketing campaign promoting the flights and destination as somewhere Kiwis can ‘soak up the sunshine’ during the cold New Zealand winter months.
“The campaign has so far attracted 190,000 visits to the campaign website and generated more than 63,000 competition entries to win a week-long holiday on the Sunshine Coast.
“The season is supported by the Queensland Government’s $8 million Attracting Aviation Investment fund which we established to encourage airlines like Air New Zealand to direct flights into Queensland.”
Air New Zealand Chief Sales and Commercial Officer Cam Wallace said he was very pleased with the performance of the Sunshine Coast seasonal service which has grown in popularity each year since its launch in 2012.
“We look forward to once again offering Kiwis the chance to hop across the Tasman for a mid-Winter break and giving Sunshine Coast locals the opportunity to travel directly to New Zealand,” Mr Wallace said.
Sunshine Coast Airport general manager Peter Pallot said it was wonderful to have Air New Zealand back in our local airspace again.
“These flights have increased in popularity year-on-year since 2012,” Mr Pallot said.
“Air New Zealand has made a commitment to extend the seasons even further in 2015 and 2016, and while there is still some imbalance between Kiwis visiting here and locals crossing the ditch, overall the future for these flights is very positive.”
Book flights at www.airnewzealand.com.au