Past Media Releases

Bumper holiday season expected for Queensland tourism

23 December 2012

Queensland’s tourism industry has received an end of year bonus with predictions of a bumper summer holiday season.

Acting Minister for Tourism, Major Events, Small Business and the Commonwealth Games Glen Elmes said summer holiday bookings were looking positive for Queensland’s tourism operators.

“Queensland’s largest accommodation provider, The Mantra Group, has reported some impressive occupancy figures right across the State,” Mr Elmes said.

“The Gold Coast is the group’s most popular Australian destination this summer, with its 20 properties reporting a five per cent increase in occupancy compared to last summer.

“Mantra’s Tropical North Queensland properties also recorded a six per cent increase while bookings at its seven Sunshine Coast properties have increased by 6.5 per cent.

“Regional economies are boosted by the flow-on effects from increased accommodation bookings with money spent at local shops, restaurants, theme parks and other holiday activities.

“The usually quieter ‘shoulder season’ in the lead up to the Christmas holidays was strong, thanks to a boost from Tourism Queensland’s ‘I Spy’ campaign that delivered a 49 per cent increase in bookings for participating operators.

“It looks as if that momentum has continued which is great news for the State’s tourism operators.

“The Newman Government has worked relentlessly with industry and will continue to do so as we strive to grow overnight visitor expenditure to $30 billion by 2020.”

According to online booking agent the top five summer school holiday spots in Queensland, based on room nights booked, were Surfers Paradise, Brisbane CBD, Broadbeach, Noosa and Cairns.

Several Queensland regions are also running summer events which provide an added boost for the holidays.

“Events are great tourism drawcards, so these coupled with the fantastic weather we’ve seen over the past few weeks has likely influenced some holidaymakers to book a last-minute Queensland getaway,” Mr Elmes said.

“From the north to the south of Queensland the feedback suggests the State’s tourism destinations will be buzzing with visitors.”

Gold Coast Tourism CEO Martin Winter said the Gold Coast was tracking well for summer and the region’s beaches were the place to be for holidaymakers.

“We’re anticipating what could potentially be the Gold Coast’s best summer in five years as we expect more than three million visitors across the summer months, which will contribute significantly to the Gold Coast’s $4.5 billion tourism industry,” Mr Winter said.

Tourism Tropical North Queensland CEO Rob Giason said the region had experienced a year of growth in terms of holiday visitors to the region and the outlook was positive for the summer holidays and into 2013.

“The Tropical North continued to see growth in domestic holiday visitors with a 12 per cent increase in the year to September 2012 – as a leisure destination we’re excited about building on this into the future,” Mr Giason said.

[ENDS] 23 December 2012


Media Contact: Peter McCarthy (0408) 835 548