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Business travel drives Queensland domestic tourism growth

16 December 2015

A strong rise in business travel to Brisbane has resulted in Queensland’s best-ever year in domestic tourism, Minister for Tourism and Major Events Kate Jones said today.

Ms Jones said the latest Tourism Research Australia National Visitor Survey showed Brisbane continued to perform strongly with a five per cent increase in domestic visitors to 5.5 million and 10 per cent growth in expenditure to $3.5 billion.

“This growth was led by strong business travel to Brisbane which increased 26 per cent to 1.3 million travellers in the year to September,” she said.

“Business travel to Queensland continued as the strongest performing market with a 28 per cent rise, showing confidence in the state is high and growth is strong.

“Importantly, this growth in tourism means more jobs for Queenslanders.”

Ms Jones said growth in business travellers underpinned more than 80 million visitor nights spent in Queensland by domestic travellers.

“Domestic holiday travel to Queensland increased by two per cent while visiting friends and relatives (VFR) travel increased 3 per cent, resulting in a total overnight expenditure of $14.2 billion,” she said.

“On the back of a record $4.7 billion in international visitor expenditure in the latest international survey results this is great news for Queensland.”

Ms Jones said domestic visitors had reached a record 19.8 million.

“Domestic overnight visitor numbers to Queensland increased 8 per cent to 19.8 million in the year to September 2015,” she said.

“Intrastate travel to Queensland increased 10 per cent while interstate visitation increased two per cent. Intrastate travel accounts for 72 per cent of domestic overnight travel to Queensland, compared to 28 per cent for interstate visitors.”

Domestic travel increased in nine of 11 of Queensland’s tourism regions in the year to September 2015. The strongest growth was recorded in Mackay, Fraser Coast and Tropical North Queensland.

“As it did in the recent international survey, Tropical North Queensland continues to record significant uplift with a 19 per cent rise in total visitors to just over two million with more than $2 billion – an 18  per cent growth in expenditure.

“This supports Tourism and Events Queensland’s strong focus on the Great Barrier Reef and Tropical North Queensland as one of the most sought after locations in the best destination on earth.”

Domestic overnight visitor expenditure increased in six of Queensland’s tourism regions, with the strongest growth recorded in TNQ and Townsville.

Media: Minister Jones’ office 3719 7530