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Domestic travel delivers $15 billion boost to the state
29 March 2017
Domestic travellers spent more money than ever while visiting Queensland last year, injecting $15.1 billion into the economy, according to national tourism data released today.
Acting Tourism Minister Steven Miles said the positive results from Tourism Research Australia had been released at a challenging time for Queensland’s tourism industry.
“While the December 2016 results are good news for our tourism industry, I know our operators in North Queensland and Central Queensland communities will be focused on getting back to business as quickly as possible after Tropical Cyclone Debbie passes,” he said.
“History tells us the tourism industry is incredibly resilient when it comes to responding to events like this and our message to operators in these regions is – we are right behind you.
“At this point in time our focus is very much on the safety and wellbeing of people in areas affected by the cyclone.
“I want to assure Queensland’s tourism industry we are prepared and ready to assist during the recovery period over the coming weeks and months.”
In relation to the year ending December 2016 data released today, Minister Miles said Queensland’s tourism industry had performed strongly in terms of holiday visitor expenditure.
“Domestic holiday overnight visitor expenditure in Queensland last year reached $6.91 billion – that’s an increase of 9.2 per cent,” he said.
“This shows that Queensland proved to be just the place for Australians to visit last year, with tens of millions of visitors from across country experiencing all our state has to offer.
“For the first time, 20.8 million Australians chose to visit Queensland last year, staying 83 million nights, up 4.7 per cent.
“Interstate markets delivered strong growth in visitor numbers and visitor nights, both up by more than 8 per cent.
“Travelling at home continued to be the top choice for locals, with 14.5 million trips made by Queenslanders travelling within the state during the same period.”
Minister Miles said dispersal across the state showed the draw of Queensland’s diverse destinations with several regions reaching record overnight visitor expenditure highs.
“The Sunshine Coast led the strong results, welcoming 3.4 million visitors who spent $2.1 billion, up 16 per cent on last year,” he said.
“Rounding out the record year were Brisbane ($3.57 billion), Southern Great Barrier Reef ($1.08 billion) and Southern Queensland Country ($830.4 million).
“These results are great news for our regions. Queensland’s tourism industry has experienced continued growth over the past three years delivering a vital boost to local economies and generating jobs.
“Our most recent tourism marketing campaign calls on consumers to tap into local knowledge and discover Queensland’s unique experiences.
“The ‘I know just the place’ marketing campaign is currently targeting domestic travellers with initial results showing it is resonating well with consumers.”