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24 February 2014
Queensland’s world class tourism attractions and visitor information centres are now just a click away following the launch of a free smartphone application.
Premier Campbell Newman and Minister for Tourism Jann Stuckey launched the Visitor Information Centre app which will give tourists a range of information tailored to their location.
“This free app will ensure tourists get the timely information they need to have the best possible Queensland holiday experience,” Mr Newman said.
“Innovation and partnership are two of the reasons the tourism industry has turned around and experienced strong growth over the last two years under the LNP Government.
“The Visitor Information Centre app is a perfect example of industry and government coming together to deliver benefits for tourism.
“It will revolutionise the way visitors connect with our tourism operators and are central to revitalising an industry that was neglected by Labor.
“Initiatives like this will help us increase visitor numbers and double annual overnight visitor expenditure from $15 billion to $30 billion by 2020.”
Minister Stuckey said the Visitor Information Centre App was an initiative of Tourism and Events Queensland in partnership with the Queensland Information Centres Association.
“The new Visitor Information Centre App can be conveniently downloaded from any location and based on where you are it will display the three nearest Visitor Information Centres to a user’s location,” Ms Stuckey said.
“The app also provides users with up to 12 recommendations from their nearest information centres on local tourism experiences such as events, attractions, tours and restaurants.
“The idea is to showcase and make more accessible the valuable local knowledge information centres provide to visitors each day about their regions.”
Queensland Information Centres Association President Nicky Young said the app was an exciting addition to the promotion of the accredited Visitor Information Centre network in Queensland.
“Visitor information centres provide such a fantastic service to millions of visitors throughout Queensland each year,” Ms Young said.
“This app will hopefully see even more tourists go to visitor information centres across the state.”
Minister Stuckey said Tourism and Events Queensland was recognised as a leader in the digital space, continually working on new ways to engage with prospective visitors globally.
“In 2013, Tourism and Events Queensland developed smartphone applications to promote the state’s tourism experiences to Chinese travellers,” Ms Stuckey said.
“The agency also ran the world’s first live underwater broadcast from the Great Barrier Reef – ReefLive, which invited people from around the world to join a team of divers and marine biologists as they explored what happens on the reef over a 12-hour period via YouTube.”
For more information on the VIC app visit – www.queensland.com/vics
[ENDS] 24 February 2014
Premier’s Office: 3719 7000
Minister Stuckey’s Office: Natalie Wynne 0439 291 268
Tourism and Events Queensland – 3535 5840