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Experts meet in Cairns to boost tourism
27 February 2014
Tourism experts have gathered in Cairns to discuss global industry trends and drive growth in international visitor numbers to Queensland.
Opening the Tourism and Events Queensland International Market Update today, Assistant Minister for Tourism and Member for Cairns Gavin King said gaining a greater share of international market growth was instrumental in Queensland reaching its 2020 tourism growth targets.
“Today’s International Market Update in Cairns is an opportunity for the local industry to hear from Tourism and Events Queensland’s international experts on global and market-specific trends and industry opportunities in key international markets,” Mr King said.
“Increasing Queensland’s presence in emerging markets while maintaining efforts in traditional markets is part of the Newman Government’s goal of doubling annual overnight visitor expenditure from $15 billion to $30 billion by 2020.
“The work of Tourism and Events Queensland in key international markets to promote the State has been important in turning around the state’s tourism industry that was neglected under Labor.”
Markets represented at the industry event included US, New Zealand, UK, Ireland and Nordic countries, Europe, South-East Asia, China and Japan.
Mr King said the industry was already making progress towards its 2020 goal with the latest Tourism Research Australia statistics showing international visitors spent an extra $200 million in Queensland in the year to September 2013, with a record number of Chinese visitors delivering an extra boost for the industry.
“Queensland welcomed more than two million international visitors in the year to September 2013, who spent $4 billion during their stay,” Mr King said.
“This represents a four per cent increase in international visitors and five per cent increase in international visitor spend compared to the year prior.”
Mr King said collaborative partnerships with industry were also an important key to promoting Queensland’s destinations abroad.
“Working closely with Tourism Australia, Tourism and Events Queensland aims to take a ‘One Voice’ approach to help grow international visitation to Australia and Queensland’s destinations,” he said.
“Tourism and Events Queensland will also continue to work closely with regional tourism organisations, airports, airlines and international wholesalers to promote Queensland’s tourism and event experiences.
“This approach is in line with the Queensland Government’s Destination Success plan which was launched last week – a long-term plan for Queensland tourism.”
[ENDS] 27 February 2014
Cairns Electorate Office: (07) 4051 2868