Past Media Releases
$5.5 million for Queensland tourism and events projects
11 August 2015
Minister for Tourism and Major Events Kate Jones said the annual Contestable Grants Funding Scheme, administered by Tourism and Events Queensland, would support the state’s Regional Tourism Organisations (RTO) in leveraging local opportunities.
“The successful applications focus on marketing, experience development, industry and community collaboration, as well as achieving value-for-money through contributions from regional partners,” Ms Jones said.
“The Palaszczuk Government will invest more than $2.8 million in contestable grant funding through this year’s program, which will be complemented by an almost $2.7 million commitment from regional partners.
“Examples of projects include a Gold Coast marketing campaign to increase visitation from key interstate markets such as Sydney and a retail activation in Tokyo to promote travel to Cairns and the Great Barrier Reef.
“The Palaszczuk Government is committed to growing tourism in partnership with industry and these projects will play a vital role in promoting the state’s destinations, driving visitation, supporting jobs and fostering community pride,” Ms Jones said.
List of successful projects
|
RTO |
Project |
Contestable funding |
Regional contributions |
|
Brisbane Marketing |
World Science Festival Brisbane Project |
$59,915 |
$59,915 |
|
Greater Brisbane Pathway to Purchase Campaign |
$320,000 |
$270,000 |
|
|
Ipswich Australian Tourism Data Warehouse Product Innovation |
$35,200 |
$25,200 |
|
|
Total |
$415,115 |
$355,115 |
|
|
Bundaberg North Burnett Tourism |
Bundaberg Turtle Experience |
$95,000 |
$95,000 |
|
Total |
$95,000 |
$95,000 |
|
|
Fraser Coast Opportunities |
Australia's Nature Coast Partnership Strategy Implementation |
$140,000 |
$135,000 |
|
Total |
$140,000 |
$135,000 |
|
|
Gladstone Area Promotion and Development Limited |
Southern Great Barrier Reef Sandstone Stories |
$30,000 |
$25,000 |
|
Total |
$30,000 |
$25,000 |
|
|
Gold Coast Tourism Corporation |
Sydney campaign |
$520,000 |
$520,000 |
|
It’s Live on the Gold Coast |
$280,000 |
$280,000 |
|
|
Total |
$800,000 |
$800,000 |
|
|
Outback Queensland Tourism Association |
Outback Mates |
$197,320 |
$178,070 |
|
New Zealand Drive Market – Outback Queensland Tourism Association and Southern Queensland Country Tourism Collaboration |
$45,612 |
$39,075 |
|
|
Total |
$242,932 |
$217,145 |
|
|
Sunshine Coast Destination Limited |
New Zealand Vacation Migration |
$90,000 |
$90,000 |
|
Total |
$90,000 |
$90,000 |
|
|
Southern Queensland Country Tourism |
Autumn Campaign |
$188,253 |
$158,659 |
|
Total |
$188,253 |
$158,659 |
|
|
Townsville Enterprise Limited |
It’s Live in Townsville North Queensland |
$189,175 |
$218,525 |
|
Total |
$189,175 |
$218,525 |
|
|
Tourism Tropical North Queensland |
Tropical North Queensland Domestic Campaign 2015-16 “Beyond Paradise” |
$190,000 |
$190,000 |
|
Cairns and Great Barrier Reef Pop-up Shop – Japan |
$280,750 |
$245,750 |
|
|
Race to the World Championships |
$76,500 |
$75,000 |
|
|
Total |
$547,250 |
$510,750 |
|
|
Whitsundays Marketing & Development Ltd |
Whitsundays True Colours – Australian Geographic Partnership |
$66,000 |
$66,000 |
|
Total |
$66,000 |
$66,000 |
|
|
Total investment(including regional contributions) |
$5,474,919 |
|
|