Past Media Releases

International Visitor Survey year ending March 2017

07 June 2017

Tourism and Major Events Minister Kate Jones said international tourists continue to flock to Queensland, with 2.6 million visitors pumping a record-breaking $5.2 billion into the state’s economy.

Ms Jones said the latest Tourism Research Australia data, released today, shows international visitation to Queensland increased by 6.8 per cent in the year to March 2017.

“This reaffirms Queensland’s tourism industry is going strong with total visitor nights from overseas travellers increasing to 53.5 million, up 3.2 per cent,” Ms Jones said.

“China remains our largest international market in terms of overnight visitor expenditure.

“We know Chinese visitors love Queensland and the good news is they’re continuing to spend up big while they’re here.

“The latest data shows Chinese visitors increased 6.7 per cent to 472,000 over the past 12 months, and they injected $1 billion into our economy.

“We also welcomed more Japanese visitors in the past 12 months – up 13.7 per cent to 202,000.

“And Japanese visitors set new records for spending too, up more than 28 per cent to over $429 million.

"This shows the Japanese are back and signals a new era of real long-term growth for Queensland's tourism industry.

“New Zealand continued to show strong growth both in visitor numbers – up 6.6 per cent to 454,000 – and expenditure – which was up 7.5 per cent to more than $600 million.”

Ms Jones said the latest data showed Queensland continues to attract international visitors at record levels.

“This shows Queensland has all the experiences and destinations that overseas travellers are looking for,” she said.

“From our stunning beaches to our beautiful country towns, world-class events and unbeatable hospitality, Queensland has something for everyone.

“Brisbane, the Gold Coast and Tropical North Queensland all continued to record significant visitor expenditure levels.

“International tourists flocked to the Whitsundays, Sunshine Coast and the Southern Great Barrier Reef while Fraser Coast and the Outback also had strong results.

“We know that attracting visitors plays a vital role in building a strong economy and our efforts to attract more visitors through initiatives like the Connecting with Asia strategy and the Attracting Aviation Investment Fund is delivering results, along with our first-class events portfolio.”

The latest International Visitor Survey (IVS) results are available on the Tourism Research Australia website at