Past Media Releases

IRONMAN 70.3 World Championship sets new record

08 December 2016

There is more good news for the Sunshine Coast tourism industry as Tourism and Major Events Minister Kate Jones announced the 2016 IRONMAN 70.3 World Championship held in Mooloolaba was the largest in the history of the event.

Ms Jones said the Sunshine Coast had attracted more competitors than previous host destinations in the US, Canada and Europe as well as attracting thousands of international visitors.

“The 2016 IRONMAN 70.3 World Championship drew 10,000 visitors to the Sunshine Coast, more than half were international visitors,” Ms Jones said. 

“The IRONMAN event alone drew more than 3,500 of the world’s best athletes to the Sunshine Coast with 74 per cent from overseas. 

“These visitors spent $17 million across the Sunshine Coast, staying more than 50,000 visitor nights.

“This event was a big contributor to a record year of tourism for the Sunshine Coast as more international visitors than ever before descended on the region.”

Ms Jones said it was the first time the World Championship was held in the Southern Hemisphere.

“Tourism and Events Queensland (TEQ) secured the event in partnership with Sunshine Coast Regional Council, Visit Sunshine Coast and IRONMAN Oceania,” she said.

“The Sunshine Coast is a magnet for interstate and international visitors attracted by the winning combination of beautiful scenery and world-class events like the annual IRONMAN 70.3 triathlon.

“As we look forward to the 2017 IRONMAN 70.3 on the Sunshine Coast and the 2018 ITU World Triathlon World Championship on the Gold Coast, these strong outcomes show the value of securing high calibre events.”

IRONMAN Oceania Managing Director Dave Beeche said: “The Sunshine Coast provided a world class location for a world class event. The global IRONMAN team were delighted with the support the event received from the community, and the seamless way the event weekend rolled out.” 

Sunshine Coast Mayor Mark Jamieson said: “Our region has long been regarded as one of the world’s best triathlon destinations and hosting the World Championship here reinforced that we are one of the true homes of triathlon.” 
“The event not only provided a direct economic benefit to our region, the international exposure of hosting the event here was invaluable,” Mayor Jamieson said.  

The IRONMAN 70.3 World Championship was delivered by IRONMAN Oceania and supported by TEQ, Sunshine Coast Regional Council and Visit Sunshine Coast.