Past Media Releases

Mega Queensland tourism delegation to visit China

03 March 2013

The largest delegation ever of Queensland tourism operators will leave for China today as part of a trade mission run by Tourism and Events Queensland (TEQ) and Destination NSW.

Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey said the ‘Greater China Mission’ would visit the Chinese cities of Chengdu and Beijing.

“China is Queensland’s second largest and fastest growing international market according to Tourism Research Australia (TRA),” Ms Stuckey said.

“It provides Queensland’s tourism industry with exciting opportunities for future growth.

“Chengdu, the capital city of the Sichuan Province, is the gateway to West China and is emerging as a key source of outbound travel for the Chinese market, while Beijing is the key gateway for Northern China.

“This sales mission will give 34 Queensland tourism businesses and four regional tourism organisations the chance to sell their product to 200 travel organisations.

“They include wholesalers, retail agents, airline representatives and travel and news media from across China, Hong Kong and Taiwan.”

TRA data shows 248,000 Chinese visitors travelled to Queensland in the year to September 2012, up 24 per cent year on year.

Chinese visitors spent $449 million on their trips to Queensland during the same period, up 19 per cent compared to the year prior.

It’s estimated by 2016, visitor arrivals into Queensland from China could reach 429,000.

The trade mission run from 3-9 March.

[ENDS] 3 March 2013

Media Contact: Alexandra Foley 0419 794 294