Past Media Releases

Milestone agreement for Southern Great Barrier Reef tourism industry

09 July 2014

Teamwork is set to help build even more positive promotion of Bundaberg, Gladstone and Capricorn as the ‘Southern Great Barrier Reef’.

Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey welcomed the signing of a Memorandum of Understanding between the Bundaberg North Burnett, Gladstone and Capricorn regional tourism organisations and Tourism and Events Queensland on Tuesday.

“Following the launch of the Southern Great Barrier Reef brand in 2013, awareness among Queenslanders of the Southern Great Barrier Reef as a tourist destination has risen to 81 per cent, compared to 2012 when awareness ranged from 66 to 72 per cent for the individual regions,” Ms Stuckey said.

“This MOU formalises the continuation of a productive working relationship between Bundaberg North Burnett Tourism (BNBT), Capricorn Enterprise, Gladstone Area Promotion and Development Limited (GAPDL) and TEQ to promote the Southern Great Barrier Reef as a premier tourism destination.

“The agreement also aligns with the Queensland Government’s 20-year plan for tourism, Destination Success, which outlines the need to build strong partnerships and for industry and government to work in partnership to support growth of tourism in the state.”

TEQ Chief Executive Leanne Coddington welcomed the formalisation of the partnership and looked forward to continuing to work with BNBT, Capricorn Enterprise and GAPDL to deliver on the destinations tourism priorities.

“Queensland’s destinations are at the heart of everything we do and it is partnerships such as this which ensure a unified approach toward achieving positive tourism outcomes for the Southern Great Barrier Reef destination,” said Ms Coddington.

“The MOU includes but is not limited to collaborative activities such as shared exhibition space at trade and travel shows, cooperative marketing campaigns, joint media familiarisation programs, development of collateral, and product and experience development for the Southern Great Barrier Reef destination.” 

BNBT General Manager Rick Matkowski said, “This formal agreement reinforces Bundaberg North Burnett’s ongoing commitment to promoting the region under the Southern Great Barrier Reef brand in partnership with Tourism and Events Queensland, GAPDL and Capricorn Enterprise to fully maximise tourism opportunities for the Bundaberg North Burnett region.” 

Capricorn Enterprise CEO Mary Carroll said, “Capricorn Enterprise is delighted to formalise what has been a successful partnership with Bundaberg North Burnett Tourism, GAPDL and TEQ and it is with great excitement we continue to build on this momentum to grow a strong and prosperous tourism industry for the Capricorn region.”

GAPDL CEO Glenn Churchill said “This MOU further strengthens the partnership between GAPDL, Bundaberg North Burnett Tourism, Capricorn Enterprise and TEQ in working collaboratively to build the strength of the Southern Great Barrier Reef brand. This exciting opportunity is welcomed by GAPDL and we look forward to enhancing the Southern Great Barrier Reef as a premier tourism destination, through the promotional activity of the Gladstone Region and Banana Shire.”

[ENDS] Wednesday 9 July 2014

Media Contacts: 
Minister Stuckey’s office: 3719 7240 / 0408 410 930
Tourism and Events Queensland: 3535 5020