Past Media Releases

New global cycling event set for Sunshine Coast

02 December 2016

IRONMAN in partnership with Tourism and Events Queensland and Sunshine Coast Regional Council are excited to announce the expansion of the hugely successful Velothon brand into the Southern Hemisphere with the launch of the inaugural Velothon Sunshine Coast.

A three day mass participation cycling event in and around the stunning Sunshine Coast Hinterland, Velothon Sunshine Coast will be held from 13 to 16 July 2017.

With Velothons now well established in Berlin (15,000 riders), Wales (15,000 riders) and Stockholm (4,500 riders), the Velothon brand is ready to land on Australian shores. 

“We couldn’t be more excited about bringing another world class event to the Sunshine Coast in what will be a first for the Southern Hemisphere,” IRONMAN Oceania Managing Director Dave Beeche said.

Velothon Sunshine Coast is a total immersion cycling experience taking place during the month of July, when the eyes of the world are on cycling. 

The event is delivered by IRONMAN Oceania in partnership with Tourism and Events Queensland and Sunshine Coast Regional Council. 

“We wanted to create the ultimate winter cycling experience on and off the bike that will satisfy every cycling need.  The essence of the concept is to get friends or family together for a cycling holiday, ride their bike every day in a great climate, through stunning countryside, and then sit back and relax in the event hub on Mooloolaba waterfront watching Tour highlights and reminiscing about the days riding,” Mr Beeche said. 

Riders will be based in the event hub in Mooloolaba, unpack their gear once at this location, and begin each day’s stage from here. Each days course will take in a different part of the Sunshine Coasts stunning natural environment.

Minister for Tourism and Major Events, Kate Jones said the Velothon Sunshine Coast would deliver a unique cycling tourism experience for Queensland drawing thousands of athletes from across Australia and the world.

“With its incredible events success and stunning locations the Sunshine Coast is just the place to host the Velothon for the first time in the Southern Hemisphere,” Ms Jones said. 

“This event will tap into the massive global cycling movement, offering thousands of athletes an amazing opportunity to compete and enjoy a Queensland holiday. 

“By partnering with the strong Velothon brand, Tourism and Events Queensland is delivering on its commitment to secure events which deliver maximum benefits for the regions across the state.” 

Mayor Mark Jamieson said it’s significant the Velothon event is being staged for the first time in Australia – on the Sunshine Coast. 

“Being chosen as the first area in Australia to host this new event is a testament to the region’s ability to stage major events,” Mayor Jamieson said. 

“This prestige cycling event is anticipated to generate an economic contribution of $3.5 million for the local economy and also provide invaluable exposure for the whole region. 

“Key to securing in-principle support to stage the event is the requirement that the event organiser host comprehensive information sessions with communities whose areas will potentially feature in the course. In the coming months we will work closely with event organiser to ensure that our residents are aware of the event course and supportive of the event as a whole.”

The Event will offer a three day and one day road cycling event and include:
  • 3 Day Velo ride from Friday to Sunday with each day being between 90km and 155km. 
  • 1 Day Velo ride on the Sunday with two distance options from 95km and 155km
  • Participants can also enter as a team of four in the 3 Day Velo, with the three best times combining for their stage finish time.
  • Velo Clubhouse event hub on the Mooloolaba waterfront providing highlights of the Tour.
  • Cycling sports expo