Past Media Releases

New marketing push to boost Queensland’s tourism industry after TC Debbie

11 April 2017

All Australians are being urged to support Queensland’s tourism industry after Tropical Cyclone Debbie, with a new $2 million joint State and Federal Government marketing campaign launched today.

Premier Annastacia Palaszczuk, Federal Tourism Minister Steve Ciobo and Queensland’s Tourism and Major Events Minister Kate Jones announced the campaign in Airlie Beach today.

“There’s no doubt Queensland’s tourism industry has felt the full force of Cyclone Debbie and the widespread flooding that followed,” Ms Palaszczuk said.

“But the industry is already getting back on its feet and this new marketing campaign will provide an extra push just in time for the Easter long weekend, ANZAC Day public holiday and Labour Day long weekend.

“We want all Australians to know that taking a holiday in Queensland is one of the best ways to help our state to recover.

“Queensland’s $23 billion tourism industry is at the heart of our regional communities – driving local economies and supporting more than 220,000 jobs across the state.

“That's why we're partnering with the Federal Government, through Tourism Events Queensland and Tourism Australia, to deliver this much-needed marketing campaign.”

Minister Jones said the new advertising campaign would feature print, TV and digital ads in the domestic and international markets.

“This new campaign builds on our already successful ‘I know just the place’ branding to encourage travellers to consider taking a Queensland holiday,” Ms Jones said.

“The ads use beautiful real-life images taken since Cyclone Debbie passed from around the state, including Whitsundays, Gold Coast, Southern Great Barrier Reef, Townsville, Tropical North Queensland.

“It shows that even though Cyclone Debbie left her mark on our state, our tourism operators are quickly getting back to business.

“We all know Queenslanders are built tough and our tourism industry is well-known for its resilience.

“Operators in the affected areas have already started to reopen their doors and are ready to welcome visitors, including in the Whitsundays, which copped the brunt of Cyclone Debbie’s force.

“It’s important that we continue to build on this momentum and do all that we can to support the tourism industry in the wake of Cyclone Debbie.

“That’s why we’re also encouraging travellers and tourism operators to share their favourite sunny Queensland images on social media to showcase our fantastic destinations and visitor experiences using #thisisqueensland.”