Past Media Releases
New Zealand students offered Queensland field trip of a lifetime
30 July 2013
One New Zealand school class will make the field trip of a lifetime thanks to a new tourism campaign anchored by a partnership between Tourism and Events Queensland (TEQ), Qantas and a leading New Zealand children’s television program.
Premier Campbell Newman, who is currently in New Zealand on a trade mission, said the nation was Queensland’s largest international market, with 409,000 New Zealanders visiting Queensland and spending $520 million in the year to March 2013.
“This promotion is a fantastic way to capture the attention of New Zealand families and raise awareness of Queensland as a prime holiday destination ahead of the important summer holiday period,” Mr Newman said.
Television show What Now airs nationally in New Zealand every Sunday morning. From September, the new campaign will encourage school classes with children aged from five to 14 years from across the nation to take part in the promotion for a chance to win the ultimate excursion to Queensland.
“The winning class will be flown to Queensland where they will visit a local wildlife park, with the trip to be broadcast by What Now following the visit.”
Mr Newman said the promotion was one of a number of activities TEQ had undertaken in partnership with Qantas this year and followed the signing of a new three-year cooperative marketing agreement between the two organisations earlier this month.
“Qantas is the largest international and domestic airline operating in Queensland and has a strong international brand, which makes it an ideal partner to promote the State’s tourism destinations internationally,” he said.
“A key focus of the new agreement will be to promote Queensland holiday experiences in New Zealand.”
Mr Newman said tourism was one of the four pillars of the Queensland economy and campaigns such as the What Now campaign would help grow annual overnight visitor expenditure to $30 billion by 2020.
[ENDS] 31 JULY 2013
Media Contact: Premier’s Office 07 3224 4500
Tourism and Events Queensland 07 3535 5840