Past Media Releases

Queensland tourism sampled at Australian Marketplace in the US

18 March 2015

A delegation of 20 Queensland tourism operators has arrived in Los Angeles today ahead of the second annual Australian Marketplace. 
The Australian Marketplace is a tourism trade event connecting Australian operators with North American wholesalers and is a joint initiative of Australian states and territories together with Tourism Australia. 
Tourism and Events Queensland (TEQ) CEO, Leanne Coddington, said Queensland would field the largest group of tourism operators of any Australian state.  
“North America is an important visitor market for Queensland, with the State welcoming 217,000 visitors in the year to September 2014, an increase of seven per cent compared with the year prior,” Ms Coddington said.   
“The Australian Marketplace presents an opportunity to profile Queensland’s tourism products to influential North American travel representatives. 
“Strong commercial partnerships with international wholesalers increase the demand for Queensland holidays.   
"Participating operators represent the length and breadth of the state including island resorts, tour providers, cruise ship operators, and regional and local tourism organisations."  
Ms Coddington said a number of operators would also participate in an inaugural ‘There’s Nothing Like Australia’ roadshow travelling to Toronto, New York, Chicago and Houston following the Australian Marketplace. 
“The roadshow will bring Queensland products to the fore-front for many retail travel agents and deliver experiences and packages that appeal to North American travellers,” she said.  
“I commend the tourism businesses participating in this trade opportunity and for their commitment to growing inbound tourism to Queensland.”