Past Media Releases

Queensland experiences on stage for Korea

13 October 2017

Brisbane landscape

Tourism and Events Queensland (TEQ) will seek to grow a resurging Korean traveller market, showcasing a broad range of Queensland tourism experiences at a trade event being held today.

Chief Executive Officer Leanne Coddington said ‘Queensland on Stage Korea’ would gather 14 Korean trade partners together with Queensland tourism businesses to showcase the diversity of the state’s tourism products, increase Korean trade partners’ knowledge of our tourism experiences and ultimately encourage more Korean travellers to experience the best address on earth – Queensland.

Ms Coddington said visitation to Queensland from Korea had grown 18.3 per cent to the year ending June 2017, with 75,000 Korean travellers spending $226.7 million.

“We want to continue to build on this momentum, in line with the strategic priorities outlined in our Queensland Asia Tourism Strategy 2016-2025, and make Queensland the leading Australian destination for travellers from Asia,” Ms Coddington said.

“Delivered in partnership with Brisbane Marketing and Virgin Australia, the ‘Queensland on Stage Korea’ workshop provides Queensland operators and Korean travel agents with a platform to initiate and build on existing relationships, exchange product and market knowledge and enhance business opportunities.

“International market growth can only be achieved through collaboration between Queensland industry and our international trade and aviation partners, which is why this event is one of many trade events we stage each year.

“Participating travel agents representing 14 Korean travel companies including Mode Tour, Naeil Tour, Lotte JTB, Hana Tour Travel Center and Segyero Tour, as well as representatives from Korean Air, will also embark on pre- and post- familiarisation tours around the Brisbane, Gold Coast, Sunshine Coast and Cairns and the Great Barrier Reef regions, experiencing our unique tourism offerings first-hand.”

Brisbane Marketing Tourism and Major Events General Manager Ann-Maree Moon said Brisbane Marketing’s support of the event was part of a partnership with Tourism and Events Queensland designed to grow visitation to Brisbane from the Korean market.

“Visitors from Korea to Brisbane grew by 14 per cent in the year until June 2017 and ‘Queensland on Stage Korea’ gives us the opportunity to continue to grow this market,” she said.

“The event enables us to showcase Brisbane’s tourism offerings to key travel and aviation companies who sell our destination to their customers back home in Korea.”

Virgin Australia General Manager Sales Ann Elliott said Virgin Australia was proud to support Queensland on Stage Korea and showcase our award-winning service and product to our Korean trade partners.

“We’ve recently joined BSP (the IATA Billing and Settlement Plan) in Korea which makes it even easier for our Korean travellers to book their Australian journey with Virgin Australia,” she said.

‘Queensland on Stage Korea’ will take place on 16 October, ahead of the commencement of a seasonal Jin Air Seoul - Cairns service from December 2017, and increased frequency on Korean Air’s Seoul - Brisbane services during the peak November 2017 - February 2018 period.

Participating Queensland operators:
1. Virgin Australia
2. Brisbane Marketing
3. Tangalooma Island Resort
4. Oaks Hotels & Resorts
5. Australian Sunset Safaris
6. Gold Coast Airport
7. Fire4Hire
8. Go Ride A Wave
9. The Star Gold Coast
10. Currumbin Wildlife Sanctuary
11. Pacific Fair Shopping Centre
12. Watermark Hotel & Spa Gold Coast
13. Catch a Crab
14. Tropical Fruit World
15. Dreamworld / SkyPoint
16. Paradise Jet Boating
17. Village Roadshow Theme Parks
18. Visit Sunshine Coast
19. Australia Zoo
20. Hamilton Island
21. Skydive Australia
22. Raging Thunder Adventures