Past Media Releases

Queensland Government delivers multi-million dollar boost to regional tourism

23 June 2014

Almost $3.1 million will be invested in 22 Queensland tourism and events projects as part of the Queensland Government’s Regional Tourism Organisation (RTO) Contestable Grants Funding Scheme.

Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey said the funding would be used to enhance local tourism opportunities and provide a further boost for tourism and events in Queensland.

“Last year the grants attracted an additional $2.7 million in partner contributions and delivered a series of tourism projects across the state,” Ms Stuckey said. 

“In line with the Government’s DestinationQ strategy, successful applications include innovative proposals which focus on marketing and product development, and encourage community and industry collaboration.

“This is part of our strong plan for a brighter future for tourism in Queensland.”

Ms Stuckey said RTOs were encouraged to leverage their own contributions towards projects with those from partners including local governments, local tourism organisations, industry and others to strengthen their proposed initiatives.

“Where grant applications have been successful, destinations’ cash contributions were eligible for matched State Government funding,” Ms Stuckey said.

“In addition, projects were able to receive an extra 50 per cent for every dollar of new local government funds contributed to their successful projects.”

Ms Stuckey said the grants were a practical example of the Government’s commitment to partnering with industry to work towards the goal of doubling annual overnight visitor expenditure from $15 billion to $30 billion by 2020.

“The Government’s 20-year plan for tourism, Destination Success, outlines the need for industry and government to work in partnership, unified in the approach to support the growth of tourism in the state.”

Summary of RTO Contestable Grants Funding Scheme 2014-15 by region.

Regional Tourism Organisation

Projects supported

Total grant funding

Brisbane Marketing

Brisbane Marketing Convention Bureau Famil Program

$45,000

Greater Brisbane Region Drive Campaign

$160,000

Total

$205,000

Bundaberg North Burnett Tourism

Bundaberg Turtle Experience Campaign

$75,000

Total

$75,000

Capricorn Enterprise

Southern Great Barrier Reef Project 2020

$95,000

Total

$95,000

Gladstone Area Promotion and Development Limited

Gladstone Region Marketing Campaign

$145,000

Total

$145,000

Gold Coast Tourism Corporation

China Digital Plan

$200,000

Gold Coast Photo-Walk

$50,000

Surfers Paradise And Action Campaign

$100,000

Commonwealth Games Handover Campaign

$75,000

Total

$425,000

Outback Queensland Tourism Association

Outback Queensland Eventures Campaign

$375,000

Total

$375,000

Sunshine Coast Destination Limited

Make the Most of the Moment – New Zealand Extension

$100,000

Sunshine Coast Food Trail Mobile Site/App

$57,500

Total

$157,500

Southern Queensland Country Tourism

Southern Queensland Country Autumn Campaign – Phase III

$145,336

Total

$145,336

Townsville Enterprise Ltd

Townsville North Queensland Events Acquisition and Marketing Project

$50,000

Building the Brand Townsville North Queensland – Alive with Curiosity

$158,125

Total

$208,125

Fraser Coast Opportunities

Fraser Coast Recreational Fishing Strategy

$260,000

Australia’s Nature Coast Partnership Strategy

$160,000

Total

$420,000

Tourism Tropical North Queensland

This is My Paradise 2014-15

$265,000

Drive North Queensland

$278,000

Race to the World Championships

$80,500

Total

$623,500

Whitsundays Marketing & Development Ltd

Escape to the Whitsundays

$150,000

Closer than You Think

$75,000

Total

$225,000


[ENDS] 23 June 2014

Media Contact: 
Minister Stuckey’s office: Natalie Wynne 3719 7240 / 0439 291 268