Past Media Releases

Instameet invites travellers to @Queensland

25 July 2014

Queenslanders are encouraged to save the date on 4 October to participate in the world’s biggest ‘Instameet’, a landmark social media event to capture thousands of images of Queensland destinations. 

Minister for Tourism and Major Events Jann Stuckey announced the Instagram event which would see high-profile digital influencers join Queenslanders throughout the state to simultaneously share images of visitor experiences via #thisisQueensland.

“With more than 200 million monthly users worldwide, Instagram is a powerful social media platform,” Ms Stuckey said.

“The Queensland “Instameet” will involve people coming together to connect, explore and collectively sell our tourism assets to the world by posting authentic and compelling photos to inspire others to visit.

“This event delivers on our election promise to grow tourism as one of the four pillars of the economy.

“Tourism languished under Labor, but with innovative and modern opportunities like this we will continue the revitalisation process that has begun under this Government.

“The Queensland Instameet will showcase our world class visitor experiences from watching the sunset on Hamilton Island’s One Tree Hill through to stargazing in the Outback or snorkelling on the Great Barrier Reef.

“TEQ will work with tourism operators and regional tourism organisations in the lead up to the event, to host a series of workshops explaining how to use Instagram and how to host an instameet.”

Ms Stuckey said the Government’s 20-year plan for tourism, Destination Success outlined the need to develop the world’s best digital tourism systems and integrate technological innovations.

“This campaign demonstrates TEQ’s ability to help the industry towards our election commitment of growing overnight visitor expenditure from $15 billion to $30 billion by the year 2020,” she said.

“Earlier this year TEQ used #Room753 to inspire 22 high-profile digital influencers from 13 countries to spread the word about Queensland that matched their passions from surfing safaris to culinary experiences and romantic getaways to adrenalin-charged adventures.

The digital influencers had a combined annual website audience of 22 million and social media reach of eight million. During the 22 week program, these bloggers, instagrammers, photographers and videographers generated more than 54 blog posts, around 3000 tweets, 180 facebook posts, 18 YouTube videos, almost 1000 Instagram posts and 137 Google+ posts.

Each of the 22 Influencers spent a week at Peppers Broadbeach on the Gold Coast following their travels around Queensland where the #Room753 concept took shape in the form of a personalised room incorporating items unique to the personality of each influencer.

Peppers Broadbeach General Manager, Craig Smith praised the opportunity.

“The team at Peppers Broadbeach got so much out of this experience – not only did we receive great international exposure beyond what our budget could have possibly covered in traditional marketing and advertising outlets – we also shared in different cultures and learnt much more about these evolving social mediums,” Mr Smith said.

For more information on the Queensland Instameet visit - www.queensland.com/instameet

[ENDS] 25 July 2014

Media Contacts:

Minister Stuckey’s office: 3719 7240

Tourism and Events Queensland: 3535 5020