Past Media Releases

Queensland locks in endurance events for next five years

08 June 2018

Cairns Airport Adventure Festival

Queensland will continue to be known as the State of Endurance after securing a historic deal to lock in seven endurance events across the state for the next five years.

Tourism Industry Development Minister Kate Jones said the deal, secured via Tourism and Events Queensland, would see seven world-class endurance events continue to be held in Cairns and on the Sunshine Coast.

Under the deal, the Mooloolaba Triathlon Festival, Runaway Noosa Marathon, Cairns Airport IRONMAN, Velothon Sunshine Coast, Reef to Reef, IRONMAN 70.3 Sunshine Coast and the Noosa Triathlon Multi Sport Festival have all been locked in until 2023.

“I’m proud that we’ve been able to secure these events for Queensland because not only do they attract world-class athletes, they also allow us to showcase our state as the perfect destination for a sporting events or a well-earned holiday,” Ms Jones said.

“These events have already delivered excellent value for Queensland in terms of interstate and international visitation as well as profiling our unique destinations both domestically and around the world.

“In 2017, these endurance events collectively attracted 30,839 participants, generating 214,371 visitor nights and injecting more than $54m into Queensland’s economy.

“Securing these events a long-term deal also allows us to further promote and grow Queensland as a world-class tourism and events destination.”

Ms Jones said today’s announcement came after research released earlier this year showed Queensland had emerged as a global leader in fitness and wellness tourism.

“Queensland is a world-leader in this field where there is a growing demand for unique endurance events that athletes can put on their bucket list,” she said.

“We know also that a majority of athletes stay on after the event for a Queensland holiday which shows what a lucrative market this is.”

IRONMAN Oceania Managing Director Dave Beeche welcomed the opportunity to continue to work with the Queensland Government to showcase the state’s position on the global sporting stage.

“This outstanding partnership secures the future of seven world class multi-sport endurance events for another five years and further enhances Queensland’s position as a world leader in providing unique and inspiring sporting opportunities,” he said.

“Whether it is IRONMAN, IRONMAN 70.3, standard distance triathlon, running, ocean swimming, road cycling or mountain biking we look forward to delivering an outstanding experience to the tens of thousands of athletes of all abilities drawn to Queensland to not only live out their sporting dreams but have a holiday of a lifetime in some of the most beautiful locations on the planet.”