Past Media Releases

Queensland welcomes German tourism delegation for tropical adventure

13 June 2014

Sixty top-selling German travel agents will begin a tour of Queensland this week culminating in a trade event in Cairns.

Minister for Tourism and Major Events Jann Stuckey said Tourism and Events Queensland (TEQ) and Tourism Tropical North Queensland (TTNQ) had partnered with leading German travel wholesaler Dertour to run the training workshop and mega-familiarisation from 17 – 21 June.

“Germany is an important international market for Queensland with 67,000 German visitors heading to the state in the year ending March 2014 spending $143 million on visits,” Ms Stuckey said.

“The aim of the five-day event is to showcase Cairns and Great Barrier Reef tourism products and experiences which feature in Dertour’s 2014-15 holiday brochure, arming travel agents with first-hand knowledge to better sell the destination to potential German visitors.

“With support from Qantas, Emirates and Tourism Australia, the German travel agents will converge on Cairns for the workshop following familiarisations on the Sunshine Coast, Fraser Coast and Whitsundays, coordinated by the  regional tourism organisations.

“By hosting these visits, we are taking steps towards growing our share of the German visitor market and our industry goal of doubling annual overnight visitor expenditure from $15 billion to $30 billion by 2020.”

Ms Stuckey said the visits followed a recent tourism marketing campaign blitz in Germany promoting Queensland’s natural assets such as the Great Barrier Reef.

“TEQ partnered with prominent travel and aviation partners to entice Germans to travel to Queensland’s tourism destinations,” she said.

“These campaigns are placing destinations popular with German travellers such as the Sunshine Coast, Fraser Coast, Whitsundays and Tropical North Queensland centre stage as places to enjoy some of Australia’s best natural experiences and adventures.

“Whether its snorkelling on the Great Barrier Reef, exploring Fraser Island’s freshwater lakes or stand-up paddle boarding on the Sunshine Coast, the campaigns are letting Germans know that Queensland is the place for adventure.”

Ms Stuckey said the Queensland Government’s 20-year plan for tourism, Destination Success, highlighted the importance of positioning Queensland as a premier international destination and these campaigns put the plan into action.

[ENDS] Friday 13 June 2014

Media Contact/s:

Minister Stuckey’s office: 3719 7240 / 0439 291 268

Tourism and Events Queensland: 3535 5840